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November 16, 2019,
Waiting in super market lines can provide you with an earful of trending information.
Speak less. Listen more.
The cashier will ask the customer if they like this particular product, brand or flavor and why.
You just quietly listen.
A friend of ours was standing in a super market line recently and overheard the attendant and customer talking about flavored milk. Then the attendant began to sound off on the various flavored milk products that are out there with some very intriguing and delicious sounding flavor combinations.
It made her want to try some.
Right now.
As reported by technavio.com, “Milk has long been regarded as an essential beverage, lauded for its high levels of calcium and other health benefits. Today, milk manufacturers are working to innovate milk in order to increase its consumption, specifically targeting youth. This has led to the development of flavored milks, which can be enjoyed on their own or integrated into a variety of recipes. According to analysts at Technavio, the global flavored milk market, which was valued at $21.87 billion in 2015, will reach $26.88 billion by 2020, growing at a CAGR of 4.21%.”
Some of the thinking behind adding flavored milk to a company’s portfolio is a time worn one.
Declining sales.
Health conscious consumers are increasingly turning to plant based milk products.
According to marketwatch.com, “The plant-based milk industry keeps growing, while sales of cow’s milk are slipping. Consumers are making the switch for health reasons, intolerance to dairy, ethical concerns about animal abuse in modern dairy farming practices, or simply for wanting another alternative to dairy, even if they have to pay more for it, industry experts say.”
Have you consumed flavored milk recently? If you haven’t, the market is way beyond the plain and chocolate flavors that used to be the primary options of the past.
Here are some of the options that are out there now.
- Chocolate Marshmallow Milk.
- Cherry Milk.
- Caramel Milk.
- Peppermint Milk.
- Banana Milk.
- Warm Vanilla Milk.
- Rose Milk.
- Lavender Milk Steamer.
- Peanut Butter.
- Peppermint Extract.
- Orange Extract.
- Shredded Coconut.
- Caramel.
- Berries.
Well, well, well. That is quite a creative list. How things have changed and admittedly greatly improved.
Some of the leading manufacturers, producers and suppliers of flavored milk in North America are Nestle, Hershey’s, The Farmer’s Cow, and Oakhurst.
Their timing couldn’t be better.
The informative team at mordorintelligence.com educate, “There has been a considerable shift in the lifestyles and diet habits of people over the past two decades. Urbanization and consumerism drove this shift, leading to a rapid rise in the consumption of artificial and synthetic beverage products, which has resulted in an increased incidence of lifestyle diseases. With the fast-paced lifestyle, the consumer wants to consume those food products which not only have good tastes but it should also have greater nutrition value. Consumers are therefore preferring easy to make flavored milk drinking forms which can be readily mixed.”
Another category of consumers that are turning to flavored milk are athletes who want the nutrients of plain milk like calcium and protein but desire an improved tasting experience while doing do.
The knowing minds at webmd.com confirm, “People who have a diet rich in milk and milk products can reduce the risk of low bone mass throughout the life cycle. Foods in the milk group provide vital nutrients, including calcium, potassium, vitamin D, and protein.”
To appeal to this physically fit audience, manufacturers are increasing turning to talented and popular well-decorated athletes.
One of them is Katie Ledecky.
She loves her flavored milk. We love her story. Please enjoy.
Gold Medalist Katie Ledecky Dives Into The ‘BUILT WITH CHOCOLATE MILK’™ Campaign
Her Recovery Beverage Since Age 13, Ledecky Makes It Official
WASHINGTON, Aug. 6, 2019 /PRNewswire/ — As the most decorated female swimmer of all time, Katie Ledecky is as real as they come. With three world records, 15 world championship gold medals, and five Olympic medals — all by the age of 22 – Ledecky is the definition of greatness. Her commitment to a rigorous workout, nutrition and recovery routine has proven vital to breaking records – her own as well as her competitors. With major competitions and Tokyo less than one year out, Ledecky shares why it’s no surprise that chocolate milk has been poolside throughout her already legendary career.
Ledecky learned early on that lowfat chocolate milk has the right mix of protein and carbohydrates her body needs to refuel after a tough training session or meet. Her trusted routine of hard work, dedication, and daily chocolate milk have helped her through all the goal-setting, early mornings, doubles, and many, many victories. Backed by more than 20 studies, real lowfat chocolate milk has the high-quality protein to build lean muscle and nutrients to help replenish muscles.
BUILT WITH CHOCOLATE MILK: Making it Official
While chocolate milk has been her not-so-secret weapon since the beginning, Katie Ledecky is making the relationship official. A new BUILT WITH CHOCOLATE MILK campaign will showcase Ledecky and her approach to training, performance and recovery as she gears up for the world stage in 2020.
“I’m always trying to be faster – even if it’s just by a tenth of a second. I want to see how far I can push myself,” said Ledecky. “I’ve been drinking chocolate milk for recovery since I was 13, bringing one in a lunch bag with an ice pack to practice. I still drink it on the way home every day. As I have grown and developed as an athlete, I have learned that a lot of things I do outside the pool – like choosing chocolate milk – impact my ability to be my best.”
Rounding out the Championship Team
Ledecky joins a lineup of elite and everyday swimmers for whom chocolate milk has been a recovery staple, underscored by its status as the Official Recovery Beverage of USA Swimming. She also joins a diverse roster of professional athletes who choose chocolate milk as their post-workout drink of choice, including professional basketball All-Star Al Horford, tennis star Sloane Stephens, three-time Triathlon World Champion Mirinda Carfrae and professional racing cyclist Alison Tetrick.
“We’ve had our eye on Katie Ledecky for years, rooting for her from the sidelines. Her longtime love of chocolate milk makes her a natural addition to the BUILT WITH CHOCOLATE MILK campaign,” said Miranda Abney, Senior Marketing Director at the Milk Processor Education Program (MILKPEP). “She understands what she does outside the water makes an impact on her overall performance, so she has always prioritized nutrition and recovery, meaning she’s had her eyes on us, too! We are honored to formally welcome Katie to the team, and will continue to be by her side for the next chapter of her journey.”
Chocolate Milk: Built With Science
With natural, high-quality protein to build lean muscle, fluids and electrolytes to replace what’s lost in sweat, calcium for strong bones, and the right carbohydrate to protein ratio to refuel exhausted muscles – lowfat chocolate milk is the real deal for real recovery. More than 20 scientific studies, conducted with athletes from sports spanning running, cycling, swimming, rock climbing and soccer, support the benefits of recovering after strenuous exercise with the high-quality protein and other nutrients in lowfat chocolate milk. In fact, drinking chocolate milk after a tough workout could give athletes a performance edge, according to a growing body of research. Indiana University researchers found that when collegiate, trained swimmers recovered with reduced fat chocolate milk after an exhaustive swim, they swam faster in time trials later that same day. On average, they shaved off 2.1 seconds per 200 yard swim, and 0.5 seconds per 75 yard sprint, compared to when they recovered with a traditional carbohydrate sports drink or calorie-free beveragei. Other research suggests that including chocolate milk’s high-quality protein as part of a regular workout and recovery routine could support real results through helping athletes gain more lean muscle and lose fat, when compared to athletes who recovered with a typical sports drink.i, ii, iii And, not only does chocolate milk have what your body needs to recover post-workout, it’s a delicious, satisfying drink.
To learn more about the BUILT WITH CHOCOLATE MILK campaign, the real science behind the recovery benefits of lowfat chocolate milk visit BuiltWithChocolateMilk.com. Join the conversation on Facebook @BuiltWithChocolateMilk, Twitter @Chocolate_Milk and on Instagram @BuiltWithChocolateMilk using #RealWorks.
About the BUILT WITH CHOCOLATE MILK Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the BUILT WITH CHOCOLATE MILK Campaign, a multi-faceted program designed to educate athletes and exercisers about the recovery benefits of real lowfat chocolate milk after strenuous exercise. Lowfat chocolate milk helps athletes refuel, rebuild and reshape after regular exercise – with high quality protein scientifically shown to help repair and rebuild muscles. For more information, go to http://www.BuiltWithChocolateMilk.com/.
i Stager JM, Brammer CL, Sossong T, Kojima K, Spanbaur D, Grand K, Wright BV. Supplemental recovery nutrition affects swim performance following glycogen depleting exercise. Presented at the American College of Sports Medicine, 2014.
ii Josse AR, et al. Body composition and strength changes in women with milk and resistance exercise. Medicine & Science in Sports & Exercise. 2010;42:1122-1130.
iii McCleave EL, et al. Effects of aerobic training and nutritional supplementation on body composition, immune cells and inflammatory markers. Medicine & Science in Sports & Exercise. 2011; 23:442.
SOURCE BUILT WITH CHOCOLATE MILK
Related Links
http://www.BuiltWithChocolateMilk.com
https://blog.technavio.com/blog/top-15-vendors-global-flavored-milk-market
https://www.mordorintelligence.com/industry-reports/north-america-flavored-milk-market
https://www.webmd.com/food-recipes/what-milk-can-do
OPENING PHOTO fciwomenswrestling.com femcompetitor.com, fcielitecompetitor.com, pexels.com Bruce Mars photo
