November 12, 2019,

What do busy women like to do on the weekends? How do they unwind?

Research indicates they participate in many activities including working out at the gym, jogging by water ways, spending quality time with family, baking, reading and catching up on their beauty sleep.

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One other past-time that is often spoken of is watching Netflix.

Yes, Netflix.

Netflix, Inc. is an American media-services provider and production company headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California.

The company’s primary business is its subscription-based streaming service which offers online streaming of a library of films and television programs, including those produced in-house.

As of April 2019, Netflix had over 148 million paid subscriptions worldwide, including 60 million in the United States, and over 154 million subscriptions total including free trials.

It is available worldwide except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions). The company also has offices in the Netherlands, Brazil, India, Japan, and South Korea.

So many people around the globe love Netflix.

We understand that. We watch Netflix too. Have been subscribers for years and love their massive inventory. Often for us, their stellar programming helps us do our research on the actresses and public personalities that we write about.

We love to watch the movies and binge watch on the television series. And there are so many from past to present, with new ones emerging all of the time.

Apparently we aren’t the only ones.

Ms. Katie Willcox, founder of Healthy Is the New Skinny and Natural Model Management was quoted at FabFitFun as expressing, “Saturdays and Sundays for me are best spent snuggling and spending time with my husband and daughter. I love to cook on the weekends, find time to break a sweat, and then Netflix the night away. I know, I am wild.”

Netflixing the night away.

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Boy have we done that. More than once. A week. Easy.

You would think that they have a monopoly on those weekend celluloid fixes.

They don’t.

As posted by cnet.com on November 12, 2019, “The long-awaited launch of Disney Plus has finally arrived, which means anyone looking for something to watch this holiday season will have yet another streaming service to choose from.

With even more streaming options coming in the new year, it’ll be interesting to see whether they’ll take Netflix’s crown or fall by the wayside. Grab your popcorn: The latest battle in the streaming wars has officially begun.”

There’s more good news or bad news depending upon what couch you are sitting on.

As reported by Forbes Magazine on November 11, 2019, “Hollywood is like a rat race… with every studio scrambling to launch their own streaming services and take their movies back.

Netflix’s fiercest rival Disney is going live on November 12. (I’ll tell you about it in a moment.) And Time Warner, one of the biggest Hollywood studios, is launching HBO Max.”

What Mr. Stephen McBride explains is that so much of Netflix’s content is licensed from Hollywood. Previously the leadership in So. Cal movie land we’re happy to rake in millions and allow Netflix to lease their shows.

Not anymore.

The challenge for Netflix is that their original programming is not drawing the same ratings as the original Hollywood content.

As reported by Variety on October 11, 2019, “Netflix fell slightly short of its U.S. subscriber forecast in the third quarter — and projected lower Q4 subscriber growth than Wall Street was expecting as competition looms from Apple and Disney.

Still, the company reported solid gains, announcing a Q3 record for paid subscriber additions and revenue, and handily topped analyst forecasts for profit.”

Let’s look at a real life example.

A relative of ours told us over the phone how they are watching re-runs of the 1960’s Lost In Space television hit. Their children are watching it too. Disney has lots of programming for children creating a new customer base for years to come.

Now they are pulling the plug.

It would be like if you suddenly received letters from your gas, electric, water and sewer companies that you previously have been leasing from (okay renting) and now they are no longer going to provide that service.

You will have to develop that yourself.

Ouch.

Are you still breathing?

Think about it. Twenty year old content is out performing Netflix’s new programming. According to Forbes, licensed content amounts to two-thirds of Netflix’s watch hours.

So women can still binge watch on the weekends. They just might be doing it somewhere else.

What is Netflix to do? Many things, including hiring a new Chief Marketing Officer.

For us simple folks, what does a Chief Marketing Officer do exactly?

According to paladinstaff.com, “A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization’s marketing and advertising initiatives. Reporting directly to the chief executive officer, the CMO’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.”

That’s a lot.

No wonder they get the big bucks

Here is the inside scoop. Please read on.

Jackie Lee-Joe named Netflix Chief Marketing Officer

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LOS GATOS, Calif., July 12, 2019 /PRNewswire/ — Netflix today announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015.

“Jackie is a truly original thinker with a wealth of global experience – making her the perfect fit as our next Chief Marketing Officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world,” said Ted Sarandos, Netflix Chief Content Officer.

“Netflix is a much loved and respected brand with audiences globally thanks to its rich and varied original programming. I’m thrilled to be joining one of the most creative, dynamic and fearlessly innovative companies in the world,” said Jackie Lee-Joe.

A graduate of the University of Sydney and the University of New South Wales, Jackie joined the BBC in November 2015 from Skype, where she was Global Director for Audience, Entertainment Marketing & Broadcast Media. She has over 20 years of marketing experience with leading media, technology and telecoms companies including Virgin Mobile, Carphone Warehouse and Orange. She will start at Netflix in September and will be based in Los Angeles. Jackie succeeds Kelly Bennett, who announced his retirement from the company earlier this year.  

About Netflix
Netflix (NASDAQ:NFLX) is the world’s leading internet entertainment service with over 148 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

SOURCE Netflix, Inc.

Related Links

http://www.netflix.com

https://fabfitfun.com/magazine/what-successful-women-do-weekend/

https://en.wikipedia.org/wiki/Netflix

https://www.prnewswire.com/news-releases/jackie-lee-joe-named-netflix-chief-marketing-officer-300883944.html

https://www.forbes.com/sites/stephenmcbride1/2019/11/11/in-24-hours-netflix-could-lose-almost-25-of-its-subscribers/#3b9d8cac3fe6

https://variety.com/2019/digital/news/netflix-q3-2019-earnings-subscriber-growth-1203373186/

https://www.cnet.com/news/disney-plus-vs-apple-tv-plus-vs-hbo-max-vs-netflix-which-streaming-service-is-right-for-you/

https://en.wikipedia.org/wiki/Netflix