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March 11, 2019,
We never thought that we would want to order a cup of fancy coffee while focusing on new hair styles for 2019 but Revlon’s Cold Brew hair is spring’s new color trend.
Leave it to Revlon to bring creativity and color to their hairstyles. A cup of coffee. Who would have thought?
It has a nice aroma.
Then again, Revlon always seems to be ahead of its time when it comes to cooking up new ideas.
So what is going for the spring of 2019?
At Revlon.com they toss back their beautiful hair and smile, “Cold brew, toasted coconut, mushroom—no, this isn’t a recipe for the latest power smoothie. Those are the names of some of 2018’s most popular hair-color looks. And as delectable as they were, colorists are already cooking up fresh new trends for 2019 that feel less foodie and more straight-up fabulous.”
So we saw Cold Brew.
What does Toasted Coconut look like?
Love it.
Hey?
When we look at these styles, why do we keep thinking of the name Kardashian?
That’s a good thing.
When it comes the color Mushroom, we know what the little guys in the ground look like, but what about on a beautiful woman’s hair?
Okay. We get it. Looks great. Very understated.
They conclude, “No matter which shade you choose this year (or this season), keep it looking fresh and salon-worthy every single day with our Root Erase Permanent Root Touch Up kit, which covers regrowth—and annoying grays—in as little as five minutes.”
Well guess what. There is another buzz going around the industry and it has to do with all things curvy and Revlon.
On February 19, 2019, as reported at femalefirst.co.uk, “Ashley Graham stars opposite Gal Gadot in the new Revlon campaign. The 31-year-old beauty was the first world-famous, plus-size model of her generation to sign a beauty contract with the cosmetic giant, and in a new short video – shot by Italian photographer Mario Sorrenti – Graham teams up with the ‘Wonder Woman’ actress to champion women’s achievements”.
That is fantastic news.
The respected beauty industry site wwd.com adds, “Ashley Graham has a beauty contract. Graham has inked a deal with Revlon Inc. With it, she becomes the first big-name, plus-size model in her generation to sign a beauty contract.”
The first time can be charming.
Ashley Graham is an American model. She has appeared on the cover of fashion magazines such as Vogue, Harper’s Bazaar, Glamour, and Elle; and the Sports Illustrated Swimsuit Issue.
In addition, she appeared in several Levi’s campaigns. Graham has appeared on The Tonight Show with Jay Leno, The Late Late Show with James Corden, Entertainment Tonight, and CBS News and was interviewed by NPR about plus-size modeling.
We love featuring the gorgeous girls in the shapely modeling industry and we can’t say enough how the acceptance of and the desire to contract with curvy models in the fashion world is increasing.
We’ve been showcasing them for quite some time.
https://femcompetitor.com/shes-nicely-curved/
This is just another example of it and Ms. Ashley Graham is an ideal choice.
So what about this Live Boldly campaign?
The Live Boldly campaign intentionally features groups of models instead of just one, and features them in non-studio settings.
Very intriguing and unique. Apparently this isn’t a male graze gaze. It is more about empowering women.
Revlon’s Live Boldly campaign will roll out to retailers over the next 18 months.
This very compatible with their “I Can. So I Did” campaign.
We want to know more, so why don’t we turn to the source.
Revlon Unveils Its New “I Can. So I Did.” Campaign with Brand Ambassadors Gal Gadot,
Ashley Graham, Adwoa Aboah and Eniola Abioro
NEW YORK, Feb. 19, 2019 /PRNewswire/ — Global beauty leader Revlon launched its new “I Can. So I Did.” campaign today, featuring Revlon Brand Ambassadors Gal Gadot, Ashley Graham, Adwoa Aboah and Eniola Abioro in candid moments. This empowering new campaign brings to life Revlon’s new award-winning collection, PhotoReady Candid™, known for its skin-enhancing foundation with antioxidant, anti-blue light and anti-pollution benefits. The 360° campaign shot by renowned photographer and director Mario Sorrenti includes video and emotional photography designed to inspire women to own their natural look and encourage them to achieve their goals.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8498751-revlon-photoready-candid-icansoidid-campaign/
“Our goal with ‘I Can. So I Did.’ is to inspire and spark a conversation where women are encouraged to be candid and unapologetic. We want to give women the confidence to be themselves and turn their potential into achievement – big or small – and motivate others to live boldly and hold nothing back,” said Silvia Galfo, Revlon Global Brand President.
The “I Can. So I Did” campaign’s message for the new Revlon PhotoReady Candid Collection is the perfect expression of Revlon’s Live Boldly platform, which launched last year and seeks to motivate women to seize their moment – by being true to who they are and holding nothing back.
The new Revlon PhotoReady Candid Collection featured in the campaign includes skin-enhancing makeup with a flawless natural finish formulated with antioxidant and anti-pollutant Vitamin E, and anti-blue light ingredients to benefit and protect skin against harsh environmental stressors. The collection has also been formulated without parabens, phthalates, oils, synthetic dyes or fragrances.
In addition to Revlon Brand Ambassadors’ personal stories and candid advice, the “I Can. So I Did” campaign will include a digital influencer campaign and a consumer sweepstakes* giveaway, with one grand prize winner receiving $4,000 in prizes including trip package for two to NYC, a one-day mentorship with Revlon executives in NYC and participation in a Revlon photoshoot. To enter, post any throwback #tb of yourself, and share a proud accomplishment, and include #ICANSOIDID #sweepstakes with the @Revlon tag to be entered.
I Can. So I Did. launches across all media platforms, beginning today. For additional information on Revlon and to view behind-the-scenes content and additional announcements surrounding the campaign, visit www.Revlon.com, #ICanSoIDid and #liveboldly and follow @Revlon on Facebook, Twitter, Instagram, YouTube and RevlonSnaps on SnapChat.
*See http://www.revlon.com/about/rules/i-can-so-i-did-giveaway for sweepstakes rules.
About Revlon:
An iconic American beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel. Today the brand is regarded as global beauty leader, innovator and color expert, offering consumers in more than 150 countries a range of high quality color cosmetics, under leading franchises including ColorStay, Super Lustrous, Revlon Ultra HD and PhotoReady. The brand has a rich heritage in hair color and care, including ColorSilk, the number one consumer hair color brand in the US. Revlon also offers a wide range of tools for beauty and nail. Revlon serves professional hair stylists and colorists with the Revlon Professional line, offering hair color, hair care and styling products under the Revlonissimo, Nutri Color Crème, Young Color Excel, Be Fabulous, UniqOne, and Equave franchises. Revlon Professional also provides cutting edge education to help salon professionals around the world transform their clients to look their very best. With a long-standing commitment to women’s progress, health and well-being, the brand has history of raising funds and awareness for women’s issues through signature programs like the Revlon Run Walk and The Revlon Million Dollar Challenge.
SOURCE Revlon
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https://wwd.com/beauty-industry-news/color-cosmetics/ashley-graham-revlon-contract-11122981/
