Shiseido Cosmetics, Helping Women Live Beautiful Lives

June 23, 2019,

Gently engage beautiful women on the street, microphone is hand, and ask them if they have heard of Shiseido?

Your best chance of hearing a “yes” is if you live in the fashion capitals of the world like Milan, London, New York, San Francisco and Los Angeles.

The city that would probably provide you with the most “yes” answers is Tokyo.

Shiseido Company, Limited is a Japanese multinational personal care company, that is a skin care, hair care, cosmetics and fragrance producer.

It is one of the oldest cosmetics companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetics company in the world.

That is correct. You read that right. Repetition is in order.

The fifth largest cosmetics company in the world.

fciwomenswrestling.com femcompetitor.com, shiseido.com photo

We sure didn’t know that. Did you?

Like many success stories, they started from humble beginnings.

Arinobu Fukuhara, former head to the Imperial Japanese Navy, established the Shiseido Pharmacy in 1872.

After a visit to the United States and Europe, Mr. Arinobu added a soda fountain to the store. This later grew into the Shiseido Parlor restaurant business, and eventually led to the introduction of ice cream in Japan.

fciwomenswrestling.com femcompetitor.com, shiseido.com photo via Dave Lackie

The name Shiseido derives from a Chinese expression meaning “praise the virtues of the earth which nurtures new life and brings forth significant values”

Sounds soothing and beautiful.

Previous to reading this, if you had to take a pop quiz, as you’re walking down a city street and you were asked to name the top five cosmetics company in the world, would you have guessed Shiseido would be included on that list?

Shiseido is only available at cosmetic counters at selected department stores or pharmacists.

The company owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo, and trades on the Tokyo stock exchange.

They did something recently that is guaranteed to enhance their global recognition.

As shared at cosmeticsbusiness.com on November 30, 2018, “Japanese beauty giant Shiseido has appointed US Open champion Naomi Osaka as a brand ambassador. As part of the partnership, Osaka will front Shiseido-owned sun care brand Anessa and US-based colour cosmetics brand bareMinerals.”

Ms. Osaka is the highest ranked Japanese tennis player in history.

She is the reigning champion in women’s singles at the US Open and the Australian Open. Ms. Osaka is ranked No. 1 in the world by the Women’s Tennis Association as of this March 15, 2019 writing.

Anyone who witnessed her grueling journey to win the 2019 Australian Open can testify to her talent, greatness and fortitude. Femcompetitor Magazine was enthralled by her victories and wrote about it.

2019 A0 Championship, Naomi Osaka Grows Up Again And Again

Given her humble demeanor and growing popularity, Shiseido’s fame is bound to grow with Naomi’s. It is a beautiful match made in heaven.

Naomi is currently playing the highest brand of tennis in the world and Shiseido has a reputation for offering the highest quality products in brightening and anti-aging skincare around the world.

To help get the word out even further, this Japanese cosmetics giant previously signed another beauty to an endorsement deal.

Sui He is a Chinese model and actress. She was the first East Asian model to open a Ralph Lauren runway show and the second model of Chinese descent to walk in the Victoria’s Secret Fashion Show. Sui He also appeared on the cover of W magazine as a relative unknown.

As of 2013, Sui He is ranked #13 on the Top 50 Models Women List by models.com.

In 2012, Sui He was selected to be the first Asian global spokesmodel for Shiseido.

What is captivating the eye of the financial markets are not only the beautiful and talented women that Shiseido aligns itself with, but also how their sales continue to surge.

The global fashion news and information source us.fashionnetwork.com shared on February 8, 2019, “Two years ago, Japan’s Shiseido hit the 1 trillion yen mark, a target originally set for 2020, and last year’s results continued to impress with the cosmetics group’s net sales, operating profit and net profit all reaching record highs.

The owner of beauty brands including Bare Minerals, Nars, Laura Mercier, and a host of Chinese labels said its prestige portfolio helped drive an 8.9% increase in consolidated sales to 1.09 trillion yen ($9.9bn) during the year ended 31 December 2018.”

The company makes the bulk of its revenues in Japan and China.

The year 2018 saw operating profits grow by 34.7% to 108.4 billion yen while net profit rose by an impressive 169.9% to 61.4 billion yen.

What helps one understand their continued phenomenal growth is the return business of their customers.

“Good skin is the best foundation for your makeup.”… Holland Roden

The educational skincare review site thedermreview.com speaks to that. “With a vast skin care line that spans across products and formulations to meet your skin’s every need, it would be near impossible to cover them all. Shiseido has always been committed to creating products that allow users to enjoy their healthiest skin.

Shiseido Ultimune Power Infusing Concentrate: This Shiseido concentrate is a powerful skin treatment that works to protect the skin from the most common damages that result in premature aging of the skin. Designed to work effortlessly with other supporting Shiseido skin care products, the Ultimune Power Infusing Concentrate has the unique ability to increase the effectiveness of any other products applied after its application. When used consistently, the award-winning Shiseido Ultimate Power Infusing Concentrate can help skin look more youthful and healthy.”

Good to know.

We all want to live beautiful lives, especially since it makes the women in our lives very happy.

The Shiseido foundation belief is rooted in helping people live beautiful lives with a key element to that process being helping instill happiness through beauty.

We love that philosophy and so do others.

Shiseido is well-known and admired on the streets of the fashion capitals of Korea, China and Japan.

The day is swiftly approaching which Shiseido will be a household name on the streets of the largest Western markets as well.