Naomi Osaka, Endorsements, Fashion, Life In Balance

February 18, 2020,

Spread it around.

Find balance.

Experience as many things as possible. Now. While you are still young.

Defined behavior according to global super star Naomi Osaka.

No one could ever rightfully accuse her of being fanatical and only obsessed with tennis.

Based upon her incredible resume you can understand why someone might think so.

Naomi Osaka is a professional tennis player who represents Japan.

In 2013, Naomi started her professional career in tennis. With a height of 180cm and a powerful serve and a strong forehand, the world saw Osaka as a rising star. In the 2016 US Open, a serve by her was timed at 201.1km/h.

Swoosh brilliant.

Naomi has been ranked No. 1 by the Women’s Tennis Association (WTA).

She has won five titles on the WTA Tour, including two titles at both the Grand Slam and Premier Mandatory levels. Osaka won her first two Grand Slam singles titles in back-to-back Grand Slam tournaments at the 2018 US Open and the 2019 Australian Open, and is the first player to achieve this feat since Jennifer Capriati in 2001.

She came to prominence at the age of sixteen when she defeated former US Open champion Samantha Stosur in her WTA Tour debut at the 2014 Stanford Classic. Two years later, she reached her first WTA final at the 2016 Pan Pacific Open in Japan to enter the top 50 of the WTA rankings.

Naomi made her breakthrough into the upper echelon of women’s tennis in 2018, when she won her first WTA title at the Indian Wells Open. Later in the year, she defeated 23-time Grand Slam singles champion Serena Williams in the final of the US Open to become the first Japanese player to win a Grand Slam singles title.

Starting her season at Brisbane, Australia, Naomi defeated Maria Sakkari, Sofia Kenin, and Kiki Bertens, before falling to Karolína Plíšková, despite having a match point in the second set.

At the Australian Open, Osaka defeated Marie Bouzková and Zheng Saisai, before being defeated by Coco Gauff in the third round.

With all of the accolades, Naomi has still managed to achieve something that very few can plying their trade at her extremely high level of play.

How do you say balance in Japanese?

“There’s no such thing as work-life balance. There are work-life choices, and you make them, and they have consequences.”…Jack Welch

She’s quite the fashion girl too.

fciwomenswrestling.com femcompetitor.com, fcielitecompetitor.com, fciwomenswrestling2.com, ADEAM photo credit

As shared on February 11, 2020, at baseline.tennis.com, “Naomi Osaka made her debut at New York Fashion Week on Monday, with virtually no lead-up warning.

Naomi and her older sister Mari helped create some of the looks seen on the ADEAM’s runway. The two-time Grand Slam champion describes her style as “a bit too crazy for America but a bit too tame for Japan.” That’s a perfect combination for Maeda, who born in Tokyo but lives in New York, and launched her fashion line in 2012.”

She was extremely happy to partner with the widely respected and sought after Japanese designer Hanako Maeda.

We love her story.

At adeam.com they share, “A Native Japanese, Hanako was born in Tokyo and moved to New York City at the age of 5, spending most of her childhood there.

She attended Columbia University in the City of New York, and studied Anthropology and Art History. While in college, Hanako partook in various fashion internships, developing an undying love for fashion.

After graduation, she moved back to Tokyo, and launched her line ADEAM for Spring 2012. In March 2012, ADEAM was invited by the Japanese government to present its Fall 2012 collection at Shanghai Fashion Week. ADEAM showed its Spring 2013 collection at Tokyo Fashion Week, and debuted at New York Fashion Week for Fall 2013.

Inspired by her two hometowns Tokyo and New York, Hanako continues to create collections that infuse art and wearability.”

Very inspiring story indeed. She and Naomi make a stylish team.

Naomi’s story is incredibly inspiring as well and Netflix has decided to present a documentary on her.

As posted by the Japan Times, “Two-time Grand Slam singles winner Naomi Osaka will be featured in an upcoming documentary series to air on Netflix, and the project has the backing of one of global sports’ most prominent individuals.

The Uninterrupted, the media brand founded by NBA superstar LeBron James and business mogul Maverick Carter, and California-based production company Film 45 have formed a partnership for the project, which was announced earlier this week by numerous media outlets.”

We look forward to binge watching it.

Naomi has come a long way since bursting with tears into the public eye in her epic struggle and loss to Madison Keys at the 2016 US Open.

Now she is a proven champion and deeply lodged in the minds and hearts of tennis fans around the world.

Corporations too.

Naomi has been represented by the IMG management company since 2016.

The Japanese sporting equipment manufacturer Yonex has supplied her with rackets since 2008.

She plays with the Yonex Ezone 98 racket, equipped with Polytour Pro 125 and Rexis 130 strings.

Nike has been her apparel sponsor since 2019. Naomi had previously been sponsored by for four years.

There is more.

She is a brand ambassador for Japanese automobile manufacturer Nissan and Japanese electronics manufacturer Citizen Watch.

She also endorses several other Japanese companies, including noodle maker Nissin Foods, cosmetics producer Shiseido, the broadcasting station Wowow, and airline All Nippon Airways (ANA).

Naomi is one of the most marketable female athletes in the world, earning an estimated $16 million in endorsements alone in 2019, which placed her second in the world behind Serena Williams who earned $25 million in endorsements.

As of this writing she owns a home in Beverly Hills, California.

She certainly picked one of the most enjoyable places in the world to wear her fashion.

So how does she do it? How does she seem to balance individual and National team play with a growing fashion and social life while expanding upon her endorsement empire?

We really look forward to that upcoming Netflix documentary.