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November 25, 2019,
Pop artists have made it abundantly clear that sometimes bad is good.
Phat is sexy too.
Who are any of us to argue with Pop Artists, especially since they make a ton of more money than most of us, can dance better on videos and are adored by millions around the world.
Based upon that, when someone told us about an episode on Shark Tank where Ugly Sweaters are cool, sexy and even cute, we had to see for ourselves.
Ugly is beautiful?
Now we’ve seen everything or have we? Tipsy Elves is a holiday-themed apparel company.
It sells holiday sweaters and other holiday-themed items through its website and other online vendors, and donates part of each sale to charity. In December 2013, the company’s owners appeared on the US television show Shark Tank, and received $100,000 in funding to help the company move into the retail market.
Tipsy Elves was founded in early 2011 by Evan Mendelsohn, a lawyer working for Sheppard, Mullin, Richter & Hampton with a JD and MBA from the University of Southern California, and Nick Morton, an endodontist who graduated from the University of the Pacific in 2008.
We have to admit, when we watched the episode we understood the attraction. It does help to have a sense of humor. The owners sure do.
At their home they express, “We saw an advertisement for Shark Tank auditions and realized the timing couldn’t have been better; we had been talking about applying just a few weeks before. We went through the normal application process of preparing a short video (where we danced around like idiots in our Tipsy Elves sweaters). Knowing that the producers receive over 30,000 applications a year, we knew it was a bit of a long shot. However, in early June we were accepted! What an amazing experience was ahead of us…”
It was an enjoyable experience for us too.
Their first line of designs featured Ugly Christmas sweaters with a humorous twist.
The company produces holiday-themed sweaters and other apparel, designed to put an alternative spin on traditional Christmas motifs. Their buck-toothed reindeer sweater design and others were described by People Magazine as “sly, sneaky and cheeky”.
The buck-toothed reindeer sweater was also worn by the anchors of the Today Show in their ugly Christmas sweater competition of December 2011.
The Tipsy Elves brand is split between a “naughty” line with more extreme examples of humor, and a “nice” line that features tamer comical designs, however the naughty line sells the best.
No surprise there.
In the first year of sales the company sold over one thousand sweaters reaching about $370,000 in total web sales, and in the following year it reached nearly $1 million in sales.
Tipsy Elves also runs the charity Sweaters 4 Sweaters, which donates sweaters to children in need using a portion of all the company’s profits. In 2013 the company partnered with Stand Up to Cancer, and donated $2 from every sweater to the charity. The company has pledged between $25,000 and $100,000.
In 2018, the website had reportedly done over $70 million in sales and sold over two million products since its launch.
Very impressive. Ugly is not just beautiful, it is profitable too.
According to the Shark Tank Season 10 Episode 8, Tipsy Elves has generated more than 100 million in sales making it one of investor Robert Herjavec’s most successful ventures.
Imitation is the highest form of flattery. We always get dressed up for the holidays, now sometimes in ugly sweaters, but we never want to forget about eating a great meal.
For this one please bring an ugly sweater.
Check out how Red Lobster Restaurants has joined in the ugly sweater fun.
Red Lobster® Releases Limited-Edition Deliciously “Ugly” Sweaters Just In Time For The Holidays
First-Ever Pop-Up Online Merchandise Store from Red Lobster Makes Gift Giving for Seafood Lovers Easier Than Ever
ORLANDO, Fla., Nov. 25, 2019 /PRNewswire/ — What do the holidays and Red Lobster® Cheddar Bay Biscuits® have in common? Well for starters, they both give off that warm, fuzzy feeling, and there’s no denying America’s love for either. This holiday season, Red Lobster is helping the seafood and biscuit-obsessed wear their hearts on their sleeves, literally, with the release of limited-edition Cheddar Bay Biscuit “Ugly” Holiday Sweaters. Festively designed to be the hit of any holiday party, this season’s must-have look is complete with an insulated pocket to ensure everyone’s favorite indulgence, Cheddar Bay Biscuits, is kept warmed to perfection and never beyond reach when the craving hits.
In celebration of the holiday season, Red Lobster is launching its first ever pop-up online merchandise store where shoppers can stock up on all the best gifts for the seafood lovers in their lives. Starting tomorrow, November 26 at 12:00pm ET, pre-order a limited-edition Cheddar Bay Biscuit “Ugly” Holiday Sweater for $39.99 at RedLobsterShop.com and be one of the first to receive the holiday’s hottest item. In addition, holiday shoppers can peruse the online store for Red Lobster collectables and stocking stuffers like Cheddar Bay Biscuit Fanny Packs, t-shirts and more – all available in limited quantities while supplies last!
“For those looking to turn heads at their office holiday party or give an unforgettable gift to a seafood-loving loved one, our Cheddar Bay Biscuit “Ugly” Holiday Sweater is guaranteed to help holiday enthusiasts sleigh all season long,” said Salli Setta, President & Chief Concept Officer, Red Lobster. “We are excited to give our passionate guests the opportunity to bring their love of Red Lobster home for the holidays, thanks to our exciting new merchandise and online store.”
If Red Lobster fans need more than an amazing sweater to stay warm this winter, Red Lobster is also heating up the holidays with new deals this season. For those planning to skip the holiday haul and stay homebound during Black Friday and Cyber Monday, Red Lobster is offering FREE delivery November 29 through December 5 when guests order directly from www.redlobster.com. In addition, Red Lobster is making post-Thanksgiving shopping even easier by offering 10% off Red Lobster gift cards of $100 or more, when purchased online, Black Friday through Cyber Monday.
To view the complete Red Lobster menu or find a restaurant location, visit Red Lobster’s website.
About Red Lobster Seafood Co.
Red Lobster is the world’s largest and most-loved seafood restaurant company, headquartered in Orlando, Fla. With a proud heritage and an even brighter future, Red Lobster is focused on serving the highest quality, freshly prepared seafood that is traceable, sustainable and responsibly-sourced. To learn more about Red Lobster’s sourcing standards and where the seafood we serve comes from, please visit www.redlobster.com/seafoodwithstandards. With more than 50,000 employees in over 700 restaurants in the U.S. and Canada, and a growing international footprint, Red Lobster is more committed than ever to be not just the biggest seafood restaurant, but the best. To learn more, please visit http://www.redlobster.com or find us on Facebook or Twitter.
Media Contact:
Samantha Bruno
sbruno@redlobster.com
SOURCE Red Lobster Seafood Co.
Related Links
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https://en.wikipedia.org/wiki/Tipsy_Elves
https://www.tipsyelves.com/shark-tank
https://www.tipsyelves.com/ugly-christmas-sweaters
