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March 25, 2021,
Fitness gyms and products are as vast as the health and wellness sea.
They are everywhere and new ones keep sprouting up.
Do we really need another fitness group in a very crowded market?
We think so.
Especially when they have a substantial and unique offering like Xponential Fitness.
They are impressive. Very impressive.
As reported by the team at clubindustry.com, “Despite the COVID-19 pandemic temporarily closing health clubs for part of 2020, two fitness franchises ranked in the top 10 of Entrepreneur’s Fastest-Growing Franchises list. Five of the 12 fitness franchises on the list are owned by Xponential Fitness.”
See what we mean?
Five of the brands they own are Row House, StretchLab, Pure Barre, CycleBar and YogaSix.
We feel like a workout. Let’s run over to their office to meet them.
At xponential.com they welcome and tell us a little about themselves, “Xponential Fitness is the curator of leading brands across every vertical in the boutique fitness industry – including Pilates, cycle, stretch, dance and rowing. We have decades of boutique fitness franchising experience across all of our brands, and the resources and network to dominate every boutique fitness category.”
Well they certainly have our attention. We’re running in place with excitement.
Now about those brands?
They continue and explain:
- Club Pilates is the largest network of Reformer-based group Pilates studios in the world. Ranked in Inc. Magazine’s Inc. 5000 list and Entrepreneur Magazine’s Franchise 500 for four years running, we passionately believe that Pilates is the finest strength-training workout available to anyone, at any age, and for any fitness level.
- CycleBar is the world’s largest premium indoor cycling brand worldwide. CycleBar provides far beyond a great cardio workout, with concierge-level service, premium amenities, and a community of riders to motivate and inspire your fitness journey. Each workout provides 45-minute low-impact, high-intensity cycling experience for all ages and body types. Classes are led by industry-best instructors riding to the beat of mind-blowing playlists in an energizing concert environment, and proprietary performance stats to help members achieve their personal best, ride-after-ride.
- Founded in 2015, StretchLab is a leading assisted stretching brand that was created to help people through customized flexibility services. It offers one-on-one and group assisted stretching sessions to clients across a broad range of age and fitness levels in a fun, energetic, communal environment. It is designed to increase mobility and flexibility, helping to reduce pain, decrease muscle aches, improve posture, reduce recovery time, and enhance quality of life.
- Established in New York City in 2014, Row House was born from the idea that rowing is simply the most efficient, low-impact, high-energy, full-body workout for any fitness level that unites, inspires and drives people to dig a little deeper.
- Pure Barre is the largest, most established barre franchise with more than 520 studios across North America. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes. Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming.
- YogaSix is the only franchised modern take on the ancient practice – poised for scale. We believe that everyone deserves the experience of yoga by connecting you to a practice that is energizing, empowering, and fun. Or as we like to say at YogaSix: Calm Mind. Strong Vibe. Sweat Tribe.
- AKT is a full-body workout that combines cardio dance intervals with strength and toning, which are effective and accessible for all fitness levels. Designed by celebrity trainer Anna Kaiser, AKT is fueled by positivity and the belief that movement has a powerful, lasting impact. With four signature class formats including dance-based, cardio and strength circuits, strength training intervals and toning, AKT is designed to push members to sweat, dance and burn calories in a high-energy atmosphere.
- Founded in Pasadena, CA, STRIDE is the first and only indoor running franchise. STRIDE’s treadmill-based cardio and strength classes are perfect for any level of walker, jogger or runner. Certified run coaches lead dynamic interval classes where members choose their speed and intensity on state-of-the-art Woodway treadmills to match their individual fitness level and goals.
What an incredible portfolio. We really mean that.
And you know what? They are not content.
Passionate and successful people usually are not.
Guess what?
They are adding another brand to their roster.
Take a look. Then duck.
Xponential Fitness Ready to ‘Rumble’ with Addition of Boutique Boxing Concept
Boxing Brand with Celebrity Ties Becomes Ninth Acquisition for Boutique Fitness Leader’s Curated Family of Franchised Fitness Brands
News provided by
Mar 25, 2021, 13:00 ET
IRVINE, Calif., March 25, 2021 /PRNewswire/ — Xponential Fitness has announced today the acquisition of Rumble, the latest brand added to its portfolio, further highlighting the company’s position as the largest curator of boutique fitness brands in the world. Rumble, a boutique boxing concept, joins the other eight brands under the Xponential Fitness umbrella including Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.
Founded in 2017, Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags. The company was started in the heart of Chelsea in New York City and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.
Signaling Anthony Geisler’s ‘return to the ring’ after almost 10 years, the acquisition will see Xponential Fitness work quickly to start franchising the concept, leveraging its seasoned team with decades of fitness and franchising expertise. Rumble has massive brand loyalty and widespread appeal partly thanks to attracting top names like Justin Bieber, Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham, and Kevin Hart to its studios.
“With its premium, world-class boxing experience, cutting-edge virtual workout platform, and celebrity reach, Rumble is a fantastic fit for our robust lineup of industry leaders across boutique fitness,” said Anthony Geisler, CEO of Xponential Fitness. “By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”
In February, Rumble launched Rumble TV, a live and on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts.
“We are thrilled to announce our deal with Xponential,” said Andy Stenzler, Co-Founder of Rumble. “They are certainly the premier franchisor in our industry and thus the perfect partner to bring the Rumble experience across the globe.”
“Our loyal Rumble customers will love being part of the amazing family of Xponential brands that will cater to all of their fitness needs,” said Ashley Camerini, CEO of Rumble. “We are looking forward to seeing Rumble grow with such an incredible industry leader.”
Backed by Anthony Geisler and Snapdragon Capital Partners, Xponential Fitness saw extensive growth over the past few years, awarding 917 franchise territories and opening 394 new locations in 2019 and 263 franchise territories, and opening 240 new studio openings in 2020, even at the height of the coronavirus pandemic. Throughout 2021, the brands will continue to focus on accelerating growth domestically and internationally. Notable recent international debuts include five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar, Club Pilates locations in Japan and South Korea, as well as the first of many CycleBar studios in Australia. New franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain, and the Dominican Republic.
To learn more about the Rumble franchise opportunity in the coming months, please visit https://www.xponential.com/rumble-franchise-inquiry
ABOUT XPONENTIAL FITNESS:
Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals – including Pilates, indoor cycling, stretch, rowing, dance, running, and yoga. Currently, Xponential Fitness’s portfolio of brands includes Club Pilates, the nation’s largest Pilates brand; CycleBar, the nation’s largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; and most recently, Rumble, a boxing-inspired strength and conditioning concept. Visit www.xponential.com to learn more.
ABOUT SNAPDRAGON CAPITAL PARTNERS:
Snapdragon is a private equity investment firm founded in 2018 targeting concentrated investments in growth consumer businesses benefitting from long-term secular trends. Snapdragon invests in both majority and minority positions with health & wellness as one of its core areas of focus. In addition to Xponential Fitness, Snapdragon is an investor in Nutraceutical, a vertically integrated provider of branded supplements, personal care, and other natural products.
ABOUT RUMBLE:
Rumble is a group fitness company with locations in New York City, Los Angeles, Washington DC, Philadelphia, Palo Alto and San Francisco, with a Chicago location coming soon. Rumble Boxing was founded in January 2017 as a boxing-inspired group fitness concept in the heart of Chelsea in New York City. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. In 2021, Rumble launched Rumble TV, a live & on-demand workout platform, to bring the Rumble experience home with an extensive collection of boxing, HIIT, strength, and running workouts. Rumble was founded by Noah Neiman (former Barry’s Bootcamp Master Trainer, and cast member of Bravo’s Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group (Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google).
Media contact: David Robertson, Fishman Public Relations, drobertson@fishmanpr.com or 847-945-1300
SOURCE Xponential Fitness
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