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February 18, 2022,
Warm sunny days, no breeze please, plenty of cold water and a Wilson Tennis racquet was the epitome of a perfect tennis day, back in the day, when one of our associates was a top amateur tennis player in Sacramento.
He played all of the parks and clubs from Willow Creek private club in Fair Oaks to Cosumnes River College in the South area.
He flirted with many racquets but one of his absolute favorite tennis racquets of choice was manufactured by Wilson.
The Wilson Sporting Goods Company is the Chinese-owned subsidiary sports equipment manufacturer based in Chicago, Illinois.
The company has been a subsidiary of the Finnish group Amer Sports since 1989, which itself, in turn, is a subsidiary of Anta Sports.
Wilson makes equipment for many sports, among them baseball, badminton, American football, basketball, fastpitch softball, golf, racquetball, soccer, squash, tennis, pickleball and volleyball.
The company owns the brands Atec, DeMarini, EvoShield, Louisville Slugger, and Luxilon to provide sports equipment and protective gear for baseball, lacrosse, softball, and tennis.
Pretty extensive. Very impressive.
Loved their tennis carry bags as well.
Hard to believe that was well over 20 years ago. For us.
So what is Wilson up to these days?
Wilson Sporting Goods and Tennis Icon Serena Williams Debut New Blade SW102 Autograph Racket
News provided by
Aug 18, 2020, 10:00 ET
CHICAGO, Aug. 18, 2020 /PRNewswire/ — Wilson Advisory Staff Member and global tennis icon Serena Williams and Wilson Sporting Goods Co., revealed today the new Blade SW102 Autograph racket. Initially seen on court at the 2020 Australian Open as a blacked-out prototype, the new SW102 was co-developed with the 23-time Grand Slam Champion. The hallmark characteristic of the SW102 tennis racket is its smaller head size – 102 square inches versus the 104 square inches of her previous Blade SW104 Autograph racket. Wilson LABS, the innovation hub at Wilson, spent nearly a year working with Serena Williams playtesting prototypes to create a racket that better supported her signature power while enhancing control.
“I love my previous Blade tennis racket, and it’s been a huge part of my game, but I knew I needed to make adjustments,” said Serena Williams. “A tennis racket is such a sensitive thing. I talked with Wilson about wanting more control and what that could look like, and importantly, feel like. So, we got to work. I am really into technology and trying new things out. And while the process was long, we ultimately designed exactly what I need for my game. I’ve had this new racket in my hands for most of this year, and it just feels right.”
“Serena is undeniably the best women’s tennis player in the world,” said Ron Rocchi, Advanced Innovation and Player Insight Manager for Wilson Racquet Sports. “She has always had aggressive goals for her career, and therefore, ever-willing to try new technologies that can complement her on court and give her an edge.”
“The extensive prototyping and playtesting process we underwent allowed us to build a new racket that would support both Serena’s style and high-level of play,” added Rocchi.
Ron Rocchi has designed Serena William’s Wilson performance tennis rackets since she turned professional in 1995.
ABOUT THE NEW BLADE SW102 AUTOGRAPH
Serena Williams and Wilson LABS co-developed and play-tested nine different 102-inch prototypes before ultimately landing on the final design.
The new Blade SW102 Autograph racket is two inches smaller in its head size than her previous frame. Although a seemingly minor change, the decreased head size allowed Wilson LABS engineers to modify the racket’s flex points along its string bed and frame to add the level of control Serena Williams was looking for without impacting the power of her play.
“We took the same stiffness and feel she loved in her previous racket and re-engineered it into a smaller geometry. With a smaller frame, you naturally add control,” said Rocchi.
The all-new aesthetic of the Blade SW102 Autograph reflects Serena William’s legacy in the sport with bold accents in her favorite color – gold.
In continuing the minimalistic design DNA of Wilson high-performance rackets, the Blade SW102 Autograph racket features a stealthy black finish accented with Serena Williams-inspired gold at the racket’s hoop. Beautifully detailed, the racket highlights Serena Williams’ signature and communicates words of encouragement along the inside throat of the racket. The outside throat of the racket features the classic Wilson script logo.
Fans can sign-up for early access to the Blade SW102 Autograph racket by visiting wilson.com/sw102. The racket will be available for purchase on wilson.com on September 8, and via tennis specialty retailers (in-store and online) September 15. The racket retails for $249 (MRP).
Note: Pros often customize the racket they use. Racket specifications on endorsed consumer models may vary from the models used by pros for match-play.
ABOUT WILSON SPORTING GOODS CO.
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturers of high-performance sports equipment, apparel, and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.
SOURCE Wilson Sporting Goods Co.
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Now, for the most recent news.
WILSON RELEASES CLASH V2 TENNIS RACKET, EMPOWERING GLOBAL TENNIS COMMUNITY TO ‘PLAY FEARLESS’
News provided by
Feb 18, 2022, 09:58 ET
CHICAGO, Feb. 18, 2022 /PRNewswire/ — Wilson Sporting Goods Co. today launched the Clash v2 tennis racket featuring thoughtful upgrades and a dynamic design – empowering athletes everywhere to Play Fearless.
“At Wilson, we pride ourselves on pushing the boundaries of innovation in racquet sports,” said Hans-Martin Reh, Global General Manager of Wilson Racquet Sports. “The Clash v2 takes our most playable racket to another level, welcoming an ever-growing global tennis community to the sport with a racket that offers incredible power without compromising control. Players can truly play fearless with the Clash v2.”
Always pushing the boundaries, Clash v2 allows players to up their power without compromising consistency or control. Its updated carbon mapping in the patented FORTYFIVE° frame technology allows extreme flexibility and best-in-class stability while swinging freely. Thoughtful construction enhancements in the tip and a 16%* larger sweet spot also allow for more precise shot making and a softer feel on impact.
The advanced, dynamic design of Clash v2 features a tidal red finish and embossed Clash logo to create a visual and tactile experience unlike any other. With environmental impact in mind, the Clash v2’s bumpers, grommets and end-cap are made of bio-based Agiplast – now standard in all of Wilson’s new performance racket releases – helping reduce waste while maintaining high performance.
Clash v2 is available exclusively on wilson.com beginning today and launches globally across Wilson’s retail partners on March 4.
Pricing is $269 for the Clash 100 v2, Clash 100 Pro v2, Clash 98 v2, Clash 100L v2, Clash 100UL v2 and Clash 108 v2. Clash 26 v2 and Clash 25 v2 are available for $119.
For more information, please visit wilson.com or follow @wilsontennis #ClashAroundTheWorld on social.
*Determined via COR (coefficient of restitution) test against Clash 100 v1.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer and Golf.
In Racquet Sports, Wilson is a global leader in tennis, padel, racquetball, badminton and pickleball. The brand also offers Wilson Sportswear inclusive of lifestyle and performance apparel for all to live like an athlete. Leveraging player insights to create products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit www.wilson.com for more information.
SOURCE Wilson Sporting Goods
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https://www.fcielitecompetitor.com/
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https://en.wikipedia.org/wiki/Wilson_Sporting_Goods
