fciwomenswrestling.com article, pantene.com photo
Is taking your eyes off of Selena Gomez possible?
Her pulsating music, so easy to dance to aside, Selena is a fantastic ambassador for any product.
Pantene is fortunate to have her and given the quality of the company’s superior hair products, it’s a match made in upscale salon heaven.
You probably use Pantene, but have you heard about what’s going on with them lately?
Why don’t we listen in?
Monday, June 15, 2015 10:15 am EDT
Actress, recording artist and trendsetter Selena Gomez knows a thing or two about beautiful hair, from rocking intricate up-dos on the red carpet to her signature free-flowing waves on the concert stage. Now, Pantene is tapping Hollywood’s “It” Girl to be the face – and hair – for its newest campaign that celebrates the power of strong hair.
“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” says Gomez. “My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”
“Pantene has always celebrated beautiful hair and strong women,” says Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”
Pantene’s “Strong Is Beautiful” campaign will debut in August 2015. Gomez will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.
Click here to watch behind-the-scenes footage of Selena’s first Pantene advertising shoot. For more information, visit www.Pantene.com. To see upcoming exclusive content of Selena Gomez, follow Pantene on Instagram at https://instagram.com/pantenehair/ and Twitter at http://twitter.com/Pantene, become a fan on Facebook at http://www.facebook.com/PanteneNA and subscribe on YouTube www.youtube.com/Pantene.”
To continue to be innovative, virtually every industry including ours needs to stay highly connected to the young.
Pantene is doing that extremely well by encouraging new styles and vibrant looks.
Their other cutting edge campaign speaks to that.
Is taking your eyes off of Jillian Hervey possible?
Tuesday, June 7, 2016 10:00 am EDT
Jillian Hervey, lead singer of R&B/Soul band LION BABE, will take center stage this summer as she joins Pantene to celebrate curly hair. Summer means longer days, weekends at the beach and for curly-haired women, frizz! This summer, Hervey and Pantene will give women the curls they’ve always wanted by helping them fight frizz by strengthening their curls.
For years, curly-haired women have been told that in order to fight frizz they have to protect their hair against humidity. While humidity is in fact a contributing factor to frizz, the biggest culprit is actually the strength of your hair. With the Pantene Pro-V system, curly hair will be so strong that it’s practically frizz-free all day and will be able to survive summer’s most grueling torture tests, such as a day at the beach, an outdoor summer concert or on the hot and humid subway.
“Once I really started to embrace my curls, my entire world changed, and it’s made me the woman that I am today,” said Hervey. “Keeping my curls strong and healthy is so important, and thanks to Pantene I’ve finally uncovered a routine that allows my curls to be practically frizz-free.”
Hervey will appear in all elements of the brand’s holistic marketing campaign, including TV, print and digital advertising, in-store displays, public relations and social media.
“Historically Pantene has been synonymous with long, straight hair – but Pantene hair can be all types and textures. We’re excited to kick-off our new campaign with a focus on beautiful curls with Jillian Hervey, who has the most gorgeous curls out there and is the perfect person to lead this new effort,” said Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble. “Jillian exudes confidence, strength and beauty – everything that Pantene stands for – and we’re honored to have her join the Pantene family.”
Jillian Hervey is a singer/song writer and performance artist who makes up one half of the New York-based band LION BABE. Along with producer and multi-instrumentalist Lucas Goodman, the duo’s sound embraces polarity, blending sounds across genres that mirror the rich melting pot of their hometown. They released their debut studio album Begin earlier this year after a buzzed-about self-titled EP and string of singles, including “Treat Me Like Fire” and “Jump Hi” featuring Childish Gambino. The duo has toured the world extensively, playing some of the largest music festivals, and have collaborated with the likes of Pharrell Williams, Disclosure and more. Next, the band is set to kick off their first-ever North American headlining tour on July 1st at ESSENCE Festival. With a new mixtape entitled Sun Joint on the way later this month, LION BABE continues to reinvent their unique sonic blueprint and make a name for themselves as one of the most exciting musical acts today.
For more information, visit www.Pantene.com, and to see upcoming exclusive content of Hervey, follow Pantene on Instagram at https://instagram.com/pantene and Twitter at http://twitter.com/Pantene , become a fan on Facebook at http://www.facebook.com/PanteneNA and subscribe on YouTube www.youtube.com/Pantene.
ABOUT PANTENE
Pantene Pro-V, the world’s #1 hair care brand, includes 18 collections to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Anti-Breakage, AquaLight, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and Intense Smooth. Powered by 70 years of experience, 200 scientists and partnerships with 11 leading independent hair doctors from around the world, Pantene’s Pro-V Formula works inside and out for beautiful hair rooted in true, lasting health.
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Sources: brainyquote.com, Wikipedia, fciwomenswrestling2.com, FCI Elite Competitor, photos thank you Wikimedia Commons.
http://news.pg.com/press-release/pg-corporate-announcements/pantene-puts-curls-display-new-campaign
