fciwomenswrestling.com femcompetitor.com article, reformation thereformation.com photo credit
It’s not what you say, it’s how you say it.
We all know that right? We don’t always apply it though.
Do you?
Diplomacy should frequently be alive and well. Zen speak is sometimes a very enlightening experience.
Not often but at times our communication skills do need to be reformed and when it comes to fashion, who better to help us with that valuable skill beside the enticing sustainable fashion retailer named Reformation?
Yes they can provide you with eye opening and jaw dropping fashion but it is not just what they present to you, it’s how they present it.
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure.
Sounds wonderful. That rolled off the tongue so effortlessly.
They make their pieces from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing.
Do we need a Zen interpreter here? But hey? We are loving every bit of this. (Eye brows gently raised) Shall we continue? Maybe not. Sometimes we talk too much. It goes with the trade.
So what are others saying about this incredible fashion company that research indicates has a cult following that includes Meghan Markle, Taylor Swift and Lucy Hale?
There seems to be an organic fashion media swell of excitement about it.
At the energetic site refinery29.com they smile, “Ring the alarm because sale time has fully landed. We’ve been long awaiting Reformation‘s fall sale since the weather turned.”
They are not alone.
The fun fashion group stylecaster.com adds, “Reformation offers shoppers the chance to have their cake and eat it, too. Well, to shop chic clothing and help the environment, too. And at Reformation’s Black Friday 2018 sale, shoppers can do so twice over. They can shop chic clothing, help the environment and score serious discounts in the process.”
At the well-read informative site thehill.com they educate, “Clothing production is responsible for up to a fifth of industrial water pollution. Combined, apparel and footwear production are responsible for approximately 8.1 percent of global greenhouse gas emissions. Apparel alone accounts for 6.7 percent of global greenhouse gas emissions, and 215 billion cubic meters of freshwater withdrawal for production of clothing. That’s more water than there is in Lake Tahoe.
Reformation, an eco-fashion label based in Los Angeles, publishes on its product webpages the amount of water and greenhouse gas emissions it saves compared to conventional clothing makers.”
That is very admirable.
The industry seems to love Reformation so much that we would love to meet them.
Why don’t we go to the source and see what they have to say. We’re feeling the Zen.
With an environmentally friendly tone at their home thereformation.com they say it all so wonderfully, “Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with us thinking about what we really want to wear right now. We source the most beautiful and sustainable fabrics possible to bring those designs to life quickly.
Most fashion is designed 12-18 months before it’s released, but at Ref a sketch can become a dress in about a month. We’re designing and making what you want to wear right now. We believe the perfect fit is the most important part of our clothes. We spend hours fitting on different bodies and have a meticulous approach to our fits.”
Well said Weed Hopper. So what about this environmentally friendly fabric thing?
They share, “We make our pieces from super sustainable materials, rescued deadstock fabrics, and repurposed vintage clothing. As we grow, our goal is to push harder to create more sustainable fabric options.
We think TENCEL™ is the holy grail of fibers for fabrics. Made by Austrian company Lenzing, TENCEL™ Lyocell is a semi-synthetic fiber with properties almost identical to cotton. It’s part of the Rayon family, made from renewable wood materials.
TENCEL™ is manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. It takes just half an acre to grow enough trees for one ton of TENCEL™ fiber. Cotton needs at least five times as much land—plus, it must be good quality farmland. TENCEL™ production is done without the use of pesticides or insecticides (unlike its dirty cousin, cotton).
While Eucalyptus trees don’t need irrigation, water is still used to process the pulp and turn it into TENCEL™ fiber. Lenzing estimates its water use at 155 gallons per pound of fiber, which is 80% less than cotton.”
We must admit that we didn’t know that. And you know what? It actually is good to know about this issue and the fabric alternatives available other than less environmentally friendly materials.
Darn, yarn feels so good.
How do they feel about it?
They continue and explain, “Recover® yarns are made from old clothes and fabric waste. Once this textile waste is recovered, it is cut, shred and spun into new yarn. In 2016, Recover upcycled over 2.8 million kg of the textile waste. At Ref, we use Recover yarns for some of our jeans and tees. Not only are Recover yarns upcycled, they are also free of hazardous substances, and do not release harmful chemicals into the local environment during manufacturing.”
Research indicates about half of their viscose fiber, which feels very soft to the touch, is manufactured by the Austrian company Lenzing and the other half comes from an Indian manufacturer- Aditya Birla. These are the only two viscose fiber manufacturers that have the highest score in a Canopy style audit.
We’re curious about a few of the terms mentioned earlier. What is dead stock fabric?
They are happy to answer, “Close to 15% of our products are made out of “deadstock” fabrics. Textiles make up almost 6% of the trash entering U.S. landfills every year. We buy verified old, leftover, and over-ordered fabric from other designers and fabric warehouses. This allows us to reuse and divert these materials from the landfill and into your closet. It looks better than it sounds.”
You know what? The way they say it, sounds and feels so soothing.
They finalize, “About 2–5% of our stuff is made out of vintage clothing. We buy vintage pieces from wholesalers across the US to repurpose into new pieces. This includes bulk vintage denim, cashmere and other materials that we refashion and include in our collections. We also source lots of one-of-a-kind stuff for our stores. Remanufactured clothing can save more than 13,000 pounds of CO2 emissions a year. Also, it’s super cute.”
We love their clothes. They are super cute and very stylish.
We also love their story and commitment to the environment. Being profitable is very vital but doing all you can to improve the condition of life on this troubled planet in our opinion is just as important.
And in terms of how they present themselves?
They do it with such class and style.
Reformation is truly a breath of fresh fashion air.
We feel so environmentally and stylishly reformed.
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https://www.thereformation.com/
https://www.refinery29.com/en-us/2018/11/217519/reformation-black-friday-sale-2018
