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August 13, 2020,
If you saw this coming, you are the most magnificent forecaster that the last three decades has ever known.
We certainly didn’t see it coming.
For decades when the name PepsiCo was mentioned or advertised, many thought of Pepsi Cola and rightly so. The taste of Pepsi with hamburgers, hot dogs, potato chips and party peanuts was phenomenal.
There was one little problem that became a much larger one as time went on and the health market educated the world on the power of healthy foods and beverages.
Sugar. Lots of it in Pepsi.
Then came sugar free Pepsi but we don’t know about you but we weren’t impressed with the taste.
Don’t get us wrong. It was still better than drinking water with a hamburger but we missed our sugary Pepsi.
As the healthy beverage market grew, we wondered if PepsiCo could survive.
Well, not only have they survived, they’ve thrived.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase.
They have sure reinvented themselves in exceptional ways.
PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio.
Impressive birds of a feather flock together.
Now for their financial prowess.
As of January 26, 2012, 22 of PepsiCo’s brands generated retail sales of more than $1 billion, and the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion.
Based on net revenue, PepsiCo is the second largest food and beverage business in the world, behind Nestlé.
Within North America, PepsiCo is the largest food and beverage business by net revenue.
You can see why we’re impressed, true?
Between the late-1970s and the mid-1990s, PepsiCo expanded via acquisition of businesses outside of its core focus of packaged food and beverage brands.
The company exited these non-core business lines largely in 1997, selling some, and spinning off others into a new company named Tricon Global Restaurants, which later became known as Yum! Brands, Inc.
PepsiCo also previously owned several other brands that it later sold so it could focus on its primary snack food and beverage lines, according to investment analysts reporting on the divestments in 1997.
Here is a who’s who list if we’ve ever seen one.
Brands formerly owned by PepsiCo include: Pizza Hut, Taco Bell, KFC, Hot ‘n Now, East Side Mario’s, D’Angelo Sandwich Shops, Chevys Fresh Mex, California Pizza Kitchen, Stolichnaya (via licensed agreement), Wilson Sporting Goods, and North American Van Lines.
That was then. This is now. It is the new world that they are participating in that surprised and astonished us.
The Coca-Cola Company has historically been considered PepsiCo’s primary competitor in the beverage market, and in December 2005, PepsiCo surpassed The Coca-Cola Company in market value for the first time in 112 years since both companies began to compete.
In 2009, The Coca-Cola Company held a higher market share in carbonated soft drink sales within the U.S. In the same year, PepsiCo maintained a higher share of the U.S. refreshment beverage market, however, reflecting the differences in product lines between the two companies.
From its founding in 1965 until the early 1990s, the majority of PepsiCo’s product line consisted of carbonated soft drinks and convenience snacks. PepsiCo broadened its product line substantially throughout the 1990s and 2000s with the acquisition and development of what its CEO deemed as “good-for-you” products, including Quaker Oats, Naked Juice, and Tropicana orange juice.
Good for you?
Good for them. Good idea. Very good idea. In fact, great idea.
We love Naked Juice, often described as a cold-press juice, and we had no idea that PepsiCo was behind them.
Apparently we are not alone in our love for cold pressed juices.
According to instanttechnews.com, “Market Research Bazaar has added the latest research report on “Cold Pressed Juices Market Forecast to 2025” to its huge pool of market research reports database. As per the Cold Pressed Juices Market report, this industry is predicted to grow substantial returns by the end of the forecast duration, recording a profitable yearly growth in the upcoming years.”
PepsiCo consistently expands into higher-growth markets like Naked Juice.
Naked Juice is an American brand that produces juices and smoothies. Extremely delicious ones.
The company is based in Monrovia, California and is owned by Pepsico.
The first Naked Juice drink was produced in 1983 and sold in California under the name “Naked Juice”, referring to the composition of no artificial flavors, added sugar, or preservatives.
Having said that, you should still read the labels for sugar content.
Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water. The drinks are promoted as containing high concentrations of antioxidants.
The juices are a combination of flash pasteurized fruits, vegetable juices and purees. Among the primary flavors of Naked Juice are strawberry banana, blue machine, green machine, orange mango and berry veggie which contains purple carrots, red beets, sweet potatoes, sweet corn, chick peas, sweet cherries, strawberries, plum, apple, and a hint of lemon.
Here is their motto, “In 1983, we started slinging our home made juice blends and smoothies to Santa Monica sunbathers form an ice-filled backpack up and down the California coast. While you can now find our blends from coast to coast, we remain true to our original purpose: To help people get more out of life. We do this by simply doing what we do best: Blending the best fruits and veggies Mother Nature has to offer into the tastiest, juices we can imagine. And we do our best to do this in the most sustainable ways possible.”
We love their product. We mightily love Mighty Mango.
We are impressed with their parent company.
Let’s drink to that.
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OPENING PHOTO grapplingstars.com, femcompetitor.com, fciwomenswrestling.com, fcielitecompetitor.com fciwomenswrestling2.com articles, Pepsico-photo-credit.
https://en.wikipedia.org/wiki/PepsiCo
https://www.fool.com/investing/2020/02/18/5-reasons-pepsico-is-still-a-best-in-breed-package.aspx
https://en.wikipedia.org/wiki/Naked_Juice
https://www.nakedjuice.com/our-products/mighty-mango/
https://fciwomenswrestling.com/
https://www.fcielitecompetitor.com/
