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May 12, 2020,
A global company with an arguably preconceived past becomes more attractive to consumers when the company is able to re-invent themselves and adapt to changing lifestyles and tastes.
Especially healthier ones.
One such global giant that previously had been exclusively associated with sugary drinks and snacks high in salt is Pepsico.
Recently, over the years, they have adeptly followed consumer’s demands for healthier drinks, snacks and meals by adjusting their product line to help meet that demand.
According to CNN, in July of 2019, “PepsiCo is taking a stake in one of China’s largest natural food producers as it seeks to capitalize on the global health food craze.
The American soda and snack company said Friday that it was buying 26% of Natural Food International for $131 million, becoming the company’s second largest shareholder.”
Natural Food International Holding Limited operates as a holding company. The Company, through its subsidiaries, processes and sells natural health food products made of grains, beans, nuts, dried fruits, and other natural ingredients. Natural Food International Holding serves customers in China.
Natural Food International is widely known for making powder products from ingredients including black sesame, walnuts, goji berries and chia seeds. The products are ground, baked and then mixed.
Sounds delicious.
Now Pepsico is swiftly making another move to capture the taste buds of consumers.
In just a few months since the coronavirus pandemic hit and citizens have been mandated to shelter in, consumers have dramatically changed the way they buy groceries. Before the pandemic, most people preferred to shop in person. Now, online sales are booming.
It is like a new movement.
As posted by CNN, “PepsiCo is hoping to capitalize on the moment. The company on Monday announced the launch of Snacks.com — a purveyor of its products such as Cheetos, Doritos and Lay’s potato chips — as well as Pantryshop.com, which offers bundles of oatmeal, cereal and other options.
The sites could offer a short-term fix for people who are having a hard time placing orders on major e-commerce sites like Amazon, or those who want a quick way to order a variety of products.”
Good idea.
No, make that, great idea.
Does that sound like a good fit for you? If so, you should check out their new websites.
Time for an introduction.
PepsiCo Launches New Direct-to-Consumer Offerings to Deliver Food & Beverage Products and Meet Increased Demand Amid Pandemic
Consumers’ Favorite Products Available at www.pantryshop.com and www.snacks.com
PURCHASE, N.Y., May 11, 2020 /PRNewswire/ — As consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic, PepsiCo, Inc. (NASDAQ: PEP) today announced the launch of PantryShop.com and Snacks.com, two direct-to-consumer websites where shoppers can order an assortment of PepsiCo’s trusted and loved food and beverage brands.
“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort,” said Gibu Thomas, Senior Vice President & Head of eCommerce. “In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
PantryShop.com
On PantryShop.com, consumers can order specialized bundles containing PepsiCo’s top-selling, pantry favorites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.” These pantry kits have been thoughtfully curated based on affinity research and are designed to meet consumers’ ‘new normal’ such as working and exercising from home and homeschooling. They are easily accessible through a seamless, mobile-optimized ordering experience: with just a couple of clicks, shoppers can check out with free standard shipping. The multi-product pantry kits are priced at $29.95 and $49.95. PantryShop.com was developed completely in-house leveraging end-to-end capabilities built from the ground up by PepsiCo’s eCommerce team.
Snacks.com
On Snacks.com, consumers can choose from more than 100 of their favorite Frito-Lay products from a variety of iconic brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more. New items will continue to be added in the coming months as the site is customized to meet consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of $15 or more.
“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America. “Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay’s Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin’ Hot Cheetos so they can quickly and conveniently fill their pantries.”
PantryShop.com and Snacks.com were developed from concept to execution in less than 30 days by leveraging a combination of PepsiCo’s technology, insights, resources and inventory to quickly meet consumers’ evolving needs. In addition to buying for themselves, consumers can ship products as gifts to friends and family via both platforms and the majority of orders on PantryShop.com and Snacks.com will arrive within two business days.
Visit www.pantryshop.com and www.snacks.com to learn more.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
Contact: Carrie Ratner, Carrie.Ratner@pepsico.com
SOURCE PepsiCo
Related Links
OPENING PHOTO grapplingstars.com, femcompetitor.com, fciwomenswrestling.com, fcielitecompetitor.com fciwomenswrestling2.com articles, pexels.com-photo Andrea-Piacquadio
https://www.cnn.com/2019/07/26/investing/pepsico-china-natural-food-international/index.html
https://www.bloomberg.com/profile/company/1837:HK
https://www.cnn.com/2020/05/11/business/pepsico-online-shopping-snacks/index.html
https://fciwomenswrestling.com/
https://www.fcielitecompetitor.com/
