February 20, 2024,
It is a brave new world.
It is a bold new world.
It is a financially lucrative world, for college students, if they can strike a NIL deal.
Generations come and go and no generation of entering college students is experiencing the endorsement money that they are now.
A scholarship is a bonus, but gladly accepted.
For some of us who are older, it is still hard to grasp that a 17 year old, just leaving high school, can be worth over one million dollars. How many people did you go to high school with that achieved that?
Welcome to the modern world, which promises to become more lucrative.
Time for a little bit of history.
It’s not about the money.
It is about the love of the sport.
Says the people who sat in nice offices, in very expensive suits, with a panoramic view, who raked in millions of advertising dollars for decades while the student athletes couldn’t receive any extra money.
Punished them if they did.
Place the death penalty on sports programs to send a message.
Did so with a tone of such, love of the amateur sport, self-righteousness.
Some of us actually believed they were doing that for the right reasons. That their behavior had nothing to do with protecting their money.
Old money.
Which it was absolutely about.
With the passing into law of the new NIL ruling, whether you wear a suit or shoulder pads, now everyone agrees, it is about the money.
It’s absolutely about the money.
Isn’t it wonderful when everyone is in agreement?
The NCAA speaks in great detail about the new ruling at ncaa.org when they announced on June 30, 2021, “NCAA college athletes will have the opportunity to benefit from their name, image and likeness beginning Thursday. Governance bodies in all three divisions today adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports.
“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”
So, who are some of the young female athletes greatly benefiting from NIL?
The informative source on3.com shares, “LSU gymnast Livvy Dunne has been a trailblazer in the NIL space since the NCAA puts its interim policy in place on July 1, 2021. Now a junior, she earned All-America honors on uneven bars last year and landed on the SEC academic honor roll. And for all the success she has had in the gym, she’s continued to build her brand outside of gymnastics.”
They go on to share that Livvy’s NIL evaluation is 2.3 million dollars.
A little closer look at Livvy’s accomplishments.
Olivia Paige “Livvy” Dunne is an American artistic gymnast and social media personality. A former USA national team member and a current member of the LSU Tigers women’s gymnastics team, she is the highest-valued women’s college athlete as of 2022.
Beauty, athleticism and great NIL money.
Another is Angel Reese.
Angel is an American college basketball player for the LSU Tigers of the Southeastern Conference (SEC). Nicknamed the “Bayou Barbie“, Reese attended Saint Frances Academy in Baltimore, Maryland, where she was awarded McDonald’s All-American honors in 2020 and was ranked the number two player in her class by ESPN.
She led LSU to its first national championship, where she was Most Outstanding Player. Reese set the NCAA single-season record in double-doubles and the SEC single-season record in rebounds. At the international level, Reese helped the United States win a silver medal at the 2023 FIBA Women’s AmeriCup. She is estimated to be one of the top earners among college athletes from name, image and likeness deals.
Online sources have her deal inked at $1.7 million dollars.
For some, fortunately, college is not what it used to be. Before, you could be the most talented player in the country and the most you would get is a scholarship.
Our suggestion, especially if you are a parent with a talented female athlete?
Keep up with NIL.
Here is more news.
DESERT FINANCIAL ANNOUNCES CHANGEMAKERS NIL PROGRAM FOR ARIZONA STUDENT-ATHLETES
News provided by
13 Feb, 2024, 11:00 ET
Five Arizona State University athletes are first to join Changemakers
PHOENIX, Feb. 13, 2024 /PRNewswire/ — Desert Financial Credit Union announces a new name, image and likeness (NIL) program, called Changemakers, with a focus on college athletes who excel in sports and community involvement. Desert Financial recruited five Arizona State University® (ASU®) student-athletes to serve as the first Changemakers.
The inaugural roster of Changemakers includes:
- Frankie Collins, ASU Men’s Basketball
- Kate Fitzgerald, ASU Women’s Beach Volleyball
- Jada Mangahas, ASU Women’s Gymnastics
- Jamiya Neal, ASU Men’s Basketball
- Jaddan Simmons, ASU Women’s Basketball
“Desert Financial is recognizing some of the most involved, community-minded student athletes at ASU to help promote positive change in our community,” said Desert Financial Chief Marketing Officer Jeremy Nelson. “Changemakers is a partnership with rising leaders who are as passionate about making an impact in the community as we are.”
Changemakers will participate in Desert Financial community outreach efforts, including Random Acts of Kindness, teacher appreciation and financial well-being events, and will receive complimentary financial education from Desert Financial.
In addition, Arizona’s largest credit union will help elevate each Changemaker’s brand through the Desert Financial sphere of influence, as well as be an important resource in helping talented athletes and students meet their financial goals sooner.
Kate Fitzgerald
The first to join the Desert Financial Changemakers is Kate Fitzgerald, an ASU beach volleyball player and entrepreneur.
“Kate stands out as a shining example of what a Changemaker is — a young leader poised to make a lasting impact,” said Nelson. “We are delighted to welcome her as our principal Changemaker, embodying the spirit of our cause marketing NIL initiative.”
In addition to playing varsity beach volleyball and pursuing a biomedical science degree, Fitzgerald owns and operates VBAmerica, a lifestyle volleyball clothing brand. She also serves as president of ASU’s Student-Athlete Advisory Committee (SAAC), working to provide necessary resources to student-athletes and regularly volunteering with Phoenix Children’s. In 2023, she was named one of the Phoenix Business Journal’s AZ Inno Under 25.
“I always try to lead by example and be a resource to the people around me,” said Fitzgerald. “That’s why I want to be a nurse, and that’s why becoming a Changemaker with Desert Financial makes sense. I hope through this partnership that I can be a source of inspiration for more people, and I hope to do even more for our community.”
Jada Mangahas
Following Fitzgerald in the Changemakers program, ASU senior and all-around gymnast Jada Mangahas also serves on ASU’s SAAC as vice president of the mental health committee. Mangahas additionally serves on the executive board for IfYoureReadingThis.org, which is a mental health support network for university students.
“I try to be someone that my peers feel comfortable going to if they are struggling or just need someone to talk to,” said Mangahas.
Jaddan Simmons
The third Changemaker is ASU women’s basketball point guard Jaddan Simmons. Simmons, a senior majoring in sports business, volunteers for Feed My Starving Children and food banks on the ASU campus. Simmons also mentors a young girls’ basketball team, offering advice and impressing upon them the importance of education.
Frankie Collins
Communications major Frankie Collins was next to join Changemakers. The ASU junior plays guard on the men’s basketball team. Collins looks forward to leveraging the Changemakers partnership to reach a wider audience to promote health and wellness habits.
“I am focused on using my platform as a student athlete at Arizona State to promote positivity among people by encouraging a healthy lifestyle involving physical and mental wellness,” said Collins.
Jamiya Neal
Jamiya Neal, a junior guard for ASU men’s basketball and liberal studies major, is the latest addition to the Changemakers program. He hopes to reach aspiring young athletes both in Arizona and in his hometown of Toledo, OH.
Neal says, “Making a change in the community starts at home for me. Without my mom and aunts, I wouldn’t be where I am today. I love giving back to kids in the community. I want to be somebody that they can look up to and generally be a positive light in their life.”
To learn more about the Changemakers program, visit desertfinancial.com/changemakers.
About Desert Financial Credit Union
Celebrating 85 years in Arizona, Desert Financial is the state’s most trusted local credit union with over $8 billion in assets, 400,000+ members and 48 branches. Membership eligibility is open across Arizona with contactless solutions making it easy to click, call or come in. As a not-for-profit cooperative, Desert Financial takes pride in sharing success. In 2023, members received $16 million in dividends via the Member Giveback Bonus, and the credit union became the official retail banking partner of Arizona State University®. Federally insured by NCUA. Learn more at desertfinancial.com.
SOURCE Desert Financial Credit Union
~ ~ ~
OPENING PHOTO Shutterstock-PeopleImages.com-Yuri-A-photo-credit-Editorial-use Femcompetitor.com, grapplingstars.com, fciwomenswrestling.com, fcielitecompetitor.com, fciwomenswrestling2,com
https://en.wikipedia.org/wiki/Angel_Reese
https://en.wikipedia.org/wiki/Livvy_Dunne
https://www.fciwomenswrestling2.com
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/