fciwomenswrestling.com article, photo via pinterest.com
Ideas unique, brilliant and innovative can be as rare as a Haley’s Comet sighting.
Healthy should always be the new beautiful, wouldn’t you agree?
On January 30, 2012 as reported in brandingmagazine.com, “Pantene, one of world’s leading haircare brands, has launched an exciting new campaign by introducing the world’s 11 most successful female athletes as new health and beauty ambassadors.
This campaign “Healthy Is The New Beautiful” is a significant step, considering the fact that it is the first global marketing campaign to support the by Pantene, as well as the first time Pantene has ever used athletes as brand ambassadors.”
One of the athletes they choose who fit the healthy and beautiful profile perfectly was Paola Espinosa.
We can add elegant as well.
Why in part was it such a brilliant idea?
The Olympic Games will have women participating in every Olympic sport for the first time in modern history, so this sponsorship is a natural fit for Pantene.
Paola is an athlete from Mexico. She competes in diving and represented Mexico at the 2004 Summer Olympics in Athens, the 2008 Summer Olympics in Beijing, where she was her national team’s flagbearer, and the 2012 Summer Olympics in London.
In Athens in 2004, from speciality platform jumps of 10 meters, she placed in the individual jump and fifth in synchronized jumps.
On August 8, 2008, she was the champion of the Mexican national team at the Opening Ceremony of the Beijing 2008 Olympic Games at the National Stadium in Beijing. She won a bronze medal in the Women’s Synchronized 10-meter Platform at the 2008 Summer Olympics in Beijing on August 12, 2008.
Our star also won the gold medal in the 10-meter platform at the 2009 World Aquatics Championships in Rome.
In 2011 she participated at the 2011 Pan American Games where she won the gold medal at the 10-meter platform individual and synchronized events, as well as gold in the 3-meter synchronized springboard event.
She has won a mind blowing total of 13 medals at the Pan American Games, 8 of them gold.
At Kazan university in 2013, she won a bronze medal in the synchronized dive and fourth in the individual dive.
That is a very impressive resume.
It gets even better. Paola’s financial resume is very impressive as well.
As reported in mexiconewsnetwork.com, “Paola Espinosa, the Mexican diver, was the highest paid Mexican athlete that took part in the Rio 2016 Olympics. Her training since 2001 to date has cost Conade 7.9 million MXN, but her return on this investment has been more than worthwhile.
Paola Espinosa has reached dizzying heights of success, not only through winning medals but also for what she has built in terms of her brand and image. The numbers speak for themselves. Over the past 4 years of the last Olympic cycle that recently ended in Rio, she has generated sales in excess of $250,000 Dollars according to figures obtained from international consultants.”
That is perhaps the highest compliment of all.
The requests for her brilliance spreads like miracle waves after a deep dive.
At espn.com they share, “She was the flagbearer for the Mexican Team at the 2008 Olympic Games in Beijing, where her first Olympic medal, a bronze, was placed around her neck. Three years later, she had the honor of lighting the cauldron of the 2011 Pan Am Games in Guadalajara in front of 49,000 fellow Mexicans and visitors.”
The country of China has made numerous inroads in Latin America, mostly in pursuit of the continent’s raw materials and growing consumer markets.
What has practically gone unnoticed has been the cultural infusions like the teaching of Chinese languages, the deployment of hundreds of Chinese journalists and educational exchange programs as well.
The global infusion has touched Paola’s swimming life.
Ma Jin is the name of Paola’s coach. Their cultural assets have been vital in creating a dynamic team.
Importing Ma Jin China was part of a scheme in the early 2000s to overhaul Mexico’s overly centralized system of training athletes, said Nelson Vargas, the former head of the National Sports Commission who was the mastermind behind the effort.
In 2002, Mexico signed a deal with Beijing to import 50 Chinese coaches.
There seems to be agreement that the Chinese coaches helped revolutionize athletics in Mexico, especially diving. Divers shined in Mexico’s otherwise quiet performance at London 2012, earning three of Mexico’s seven medals, including Espinosa’s silver in synchronized diving.
Today Ma Jin speaks some Spanish, has married a Mexican and given birth to a child in Mexico. She has told reporters she intends to remain in Mexico, training athletes, for at least another decade.
Good. Two marriages seemed to have worked out.
Paola’s success has encouraged her to give back.
On August 18, 2014 at the informative site justmeans.com they relate, “Olympic diver Paola Espinosa and Children International’s agency in Mexico recently signed an agreement to work together to promote healthy lifestyles for children and youth through sports.
By signing the agreement, both institutions are committing to working together to promote healthy lifestyles for children and youth. This includes creating an environment for positive relationships to form and self-esteem to grow, while helping young people avoid pitfalls like drugs, alcohol, gangs and violence by providing sports as an alternative.
Paola Espinosa and Children International are convinced that, by working together, they will be able to have a greater impact and hope that other institutions will join them in their efforts.”
Children International prepares children and youth to escape the traps of poverty by supporting their critical needs, building resilience and engaging them in transformative activities. Children International accomplishes this by providing crucial benefits and compassionate care through easily accessible, modern community centers.
Children International’s presence, programs and supporters have a positive impact on children, youth, families and communities; provide protection; encourage self-sufficiency; and serve as catalysts for change.
It’s a wonderful foundation.
Paola’s stellar accomplishments in the pool, her incredible ability to partner with corporations for massive endorsements and bring hope and inspiration to young lives through her foundation is a testament to her stardom.
She loves the adrenaline of diving from great heights.
She loves the challenge of uplifting others to great heights.
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http://remezcla.com/sports/paola-espinosa-is-the-pan-american-diving-queen/
http://www.famousbirthdays.com/people/paola-espinosa.html
http://results.toronto2015.org/IRS/en/diving/athlete-profile-n10183453-espinosa-paola.htm
http://articles.latimes.com/2012/sep/08/world/la-fg-mexico-china-training-20120909
http://www.mexiconewsnetwork.com/news/paola-espinosa-highest-paid-mexican-rio-2016-olympics/
http://news.nike.com/news/paola-espinosa-alejandra-orozco
http://www.fina.org/athletes/paola-espinosa
http://www.paolaespinosafundacion.com/
http://remezcla.com/sports/paola-espinosa-mexico-rio-2016/
