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November 18, 2021,
They are not hard to find.
If you know where to look.
Or listen.
One of the most enjoyable aspects to being an avid music lover is if you can turn your friends onto the latest, greatest and hottest new singing sensation.
Your find, of course.
Musically, something new or old is always in the news.
For example, this upcoming tour made news. As reported by cleveland.com, “It’s going to be a 1980s slap-fest at Rocket Mortgage FieldHouse on Saturday, May 7, when Journey brings its “Freedom Tour 2022″ to Cleveland with opening act Toto.”
Back in the day, we all loved them so much.
In times past, you might need to go to your off the beaten path record store. Maybe watch cable.
Now where you can turn?
Pandora is a subscription-based music streaming service owned by Sirius XM Holdings based in Oakland, California.
The service carries a focus on recommendations based on the “Music Genome Project“, a means of classifying individual songs by musical traits.
The service originally launched in the consumer market as an internet radio service, which would generate personalized channels based on these traits and songs liked by the user; this service is available in an advertising-supported tier, and a subscription-based version. In 2017, the service launched Pandora Premium, an on-demand version of the service more in line with contemporary competitors.
The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform.
In 2005, the company shifted its focus to the consumer market by launching Pandora as an internet radio product. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions.
In 2021, Pandora had about 55.9 million active monthly users, and 6.4 million subscribers.
Very impressive.
If you are an artist seeking to get your message out, similar to the big three Networks, ABC, CBS and NBC, decades before, now you can go to one source to reach millions.
Now that we have found that source, who is Pandora announcing as the artists to watch in 2022?
Be sure and tell a friend you discovered them here.
Pandora Reveals Artists to Watch 2022: The Pandora Ten
Streaming Platform Has Historically Identified Breakthrough Artists and Tomorrow’s Superstars with Its Artist To Watch Franchise.
News provided by
Nov 16, 2021, 09:00 ET
OAKLAND, Calif., Nov. 16, 2021 /PRNewswire/ — Today, Pandora revealed its Artists To Watch picks for 2022: The Pandora Ten, featuring 10 music artists identified as most likely to breakthrough, establish enduring careers, and possibly join the ranks of superstars in music.
By leveraging a combination of human insights and sophisticated data analytics based on listener behavior, Pandora and its Artist To Watch program have recognized a diverse range of artists years before they broke through and became stars. Past picks have included Post Malone and Alessia Cara for 2016; Lizzo and Dua Lipa for 2017; H.E.R. and Ashley McBryde for 2018; Summer Walker for 2019; Doja Cat, Roddy Ricch and Tones & I for 2020; and The Kid LAROI and Giveon for 2021.
Here is the newest Pandora Ten, the artists to watch in 2022 and beyond. Listen to all of them HERE.
ARTISTS TO WATCH 2022: THE PANDORA TEN
Amaarae (Afropop)
BIA (Hip Hop)
Bino Rideaux (Hip Hop)
Conner Smith (Country)
LISA (Pop/K Pop)
Mora (Reggaeton)
Nessa Barrett (Alt/Pop)
Otis Kane (R&B)
PinkPantheress (Alt/Pop)
Remi Wolf (Alt/Indie)
additional information on each artist below
“The Pandora Ten for 2022 was developed through a combination of expert human curation and predictive analytics driven by Pandora’s pioneering music recommendation engine,” said Steve Blatter, Senior Vice President, Music Programming. “We believe each of these next-generation artists will attract enduring fan bases and achieve long-term success.”
In addition to The Pandora Ten, Pandora identifies artists to watch in different genres including Latin, Afropop, Caribbean, Alternative and Country.
Artists To Watch 2022: The Pandora Ten
Amaarae
This multi-talented producer/singer-songwriter has gained attention for her raspy falsetto that is both haunting and enticing and lends a breath of fresh air to the current African sonic landscape. Even with her recent collaborations with Kali Uchi and Tiwa Savage, Amaarae has never faltered from her unique sound and non-confirmative style.
BIA
BIA is known for music that possesses both biting wit and boldly authentic swag that stems from years traveling through the Boston rap scene, later moving over to Miami and Los Angeles. Her single “Whole Lotta Money” attracted star support from Cardi B, Lizzo, Lil Nas X and even Nicki Minaj, who said she wanted to jump on the official remix after being impressed with BIA’s lyricism.
Bino Rideaux
Los Angeles-based rapper Bino Rideaux delivers confident rhymes about the daily struggles of street life. He received attention through numerous collaborations with his close associate Nipsey Hussle, including their joint mixtape No Pressure. Recently he has worked with rappers like Roddy Ricch, Ty Dolla $ign, Mustard, Young Thug & Blxst.
Conner Smith
This 21-year-old Nashville native’s dreams of becoming a songwriter have manifested into sweeping country songs that show the maturity and insight of an old soul discovered early. Smith recently opened tours for Kane Brown, Sam Hunt and Thomas Rhett.
LISA
Beyond amassing billions of streams and views in BLACKPINK, LISA has asserted herself as a global superstar in her own right. She notably spawned the “Did it work?” meme challenge after a scene from one of her performances exploded virally. Now, audiences are getting to know her like never before with her first solo project LALISA. She is also featured on DJ Snake’s latest single with Ozuna and Megan Thee Stallion.
Mora
The Puerto Rican reggaeton artist released his debut album this year including breakout songs such as “512” with Jhay Cortez and the remix of “Volando” with Bad Bunny and Sech. His second album is slated for January and will feature major guests including Bad Bunny and Karol G.
Nessa Barrett
From an early age, Barrett worked through her experiences by writing everything down. Later she paired her observations with music which was made easier by the fact there was a studio in her childhood home. After moving from New Jersey to Los Angeles, she penned her debut single “Pain” and then “la di die” which features blink-182 drummer Travis Barker and jxdn.
Otis Kane
In just one year since he began releasing his own music, Otis Kane has breathed new life into today’s music scene with a string of passionate and honest releases that have come to encapsulate modern romance with smooth vocals and sultry lyricism. In June the Los Angeles native released his highly regarded debut album Purple BLUE.
PinkPantheress
With her incisive lyrics and gift for harnessing classic UK garage samples, PinkPantheress’ To Hell With It, her debut mixtape, is a bite-size collection of pop songs. It’s a small slice of the 20-year-old singer and producer’s creative output over the nine months since her first viral moment.
Remi Wolf
Remi Wolf’s ever-present personality, charisma, and unique eye have established her as a trailblazer. With tracks like “Liquor Store” and “Street You Live On” off of her first full-length album, Juno, Wolf highlights her ability to make weighty topics approachable and accessible through her humor and honest lyricism.
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
About Pandora
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
Media contact:
Heidi Anne-Noel
Hanne-noel@pandora.com
SOURCE Sirius XM Holdings Inc.
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