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June 25, 2021,
Does the world need another retailer in the ever changing teen clothing space?
Well, it depends upon your age and what clothes you are wearing. Especially if you are young.
That’s like asking if the world can ever have enough different ice cream flavors. Have enough sports cars? Have enough vacation resorts? Have enough beautiful girls?
Never enough.
There are some things in life that we just can’t get enough of and cool styles for the teen market is one of those things.
Guess what?
There is a major player making their move in the teen market and the teens are taking notice.
The rest of the fashion world as well.
As reported in a Pacsun news release, “Founded in Newport Beach, CA in 1980 as Pacific Sunwear, Pacsun has evolved well beyond surfwear. The retailer has emerged into one of the hottest brands of the Gen Z market in 2021. Having doubled its digital sales in 2020 and expanding its social media footprint exponentially, Pacsun’s TikTok gained over 680K followers and 10.2M likes in one year to help generate the cool factor that the brand is currently enjoying in the $830 billion Gen Z retail industry.”
The cool factor always sells. It just does.
Research indicates Pacsun was recently ranked as the #3 apparel brand among teens, in The Piper Sandler “Taking Stock with Teens” Spring 2021 report, a product of the company’s relentless focus on the brand’s strategy, strong social media presence, and partnerships. The retailer also saw rising to the ranks of the #1 women’s brand and moved up from #5 from last year, taking the top spot over well-known competitors like Adidas and Hollister.
Very impressive.
Who are these masters of “way cool” anyway?
Pacific Sunwear of California, LLC, is a United States-based retail clothing brand. The company sells lifestyle apparel, along with footwear and accessories designed for teens and young adults. As of 2020, the company operates 400 stores in all 50 states and Puerto Rico.
The company offers products for both men and women that include: jeans, tees, tanks, polos, knits, flannels, hoodies, board shorts, bikinis, shorts, pants, dresses, rompers, skirts, sweaters, jackets, snow apparel, shoes, sandals and accessories.
Pacsun generated over $700 million in sales in 2020, representing growth over 2019, despite the COVID-19 pandemic. Digital sales more than doubled in 2020, now representing 50% of the brand’s sales. 2021 year-to-date sales are up 105% versus the same period last year and are up 48% as compared to the same period in 2019. Digital sales in 2021 have increased 65% versus the same period last year and are up more than 170% as compared to the same period in 2019.
That is fantastic to hear.
The team continues to make news because there are innovative leaders at the helm.
In their May 11, 2021 report they shared, “Pacsun announced a leadership transition whereby Alfred Chang, Pacsun President, and Michael (Mike) Relich, Interim CEO of PSEB Group, will be elevated to Co-Chief Executive Officers, and Brieane (Brie) Olson, Pacsun’s Chief Brand Officer, will be promoted to President, all of whom have been critical to the brand’s remarkable growth over the past several years.
Much of this current success can be attributed to the team of Olson and Chang, who both joined the company in 2006, learning how to motivate one another through common goals and vision. Chang has served as President of Pacsun since 2018 and has over 20 years of experience in the retail industry, including serving in multiple senior positions, including Gap and Old Navy.
His vision for the brand to embrace diversity and inclusion as core brand values and to continue to reach new young audiences through digital, have established Pacsun’s clear brand positioning in the marketplace and transformed Pacsun into one of the leading brands for teens and the leader in bringing exciting trends and talent collaborations to its community, while also being responsible for the brands digital first strategy across all touch points.”
Good to know.
It is always great to get the inside scoop.
We have more “insider cool” news for you. Pacsun is partnering with some of the most well-known gorgeous girls on this planet, making some very hot news.
Pacsun Unveils Kendall & Kylie Exclusive Collection in Celebration of the Upcoming 10 Year Anniversary
News provided by
Jun 25, 2021, 10:00 ET
ANAHEIM, Calif., June 25, 2021 /PRNewswire/ — Pacsun is excited to release the “Kendall & Kylie’s Exclusive Collection” as the 10 year anniversary celebration approaches. For almost a decade now, Pacsun and the Kendall and Kylie brand have been collaborating on apparel that speaks to the girl’s fashion evolution while remaining true to their own sense of style. The collection will go live on Pacsun’s website on July 8th.
“We love the seasonal transition into Spring/Summer. We wanted to honor the change by including neutral tones and softly adding brighter colors as well. Of course as the weather heats up we wanted the collection to work for those warmer days and nights. We’re big fans of 90’s dressing and have fun mixing feminine pieces with oversized styles. We thought about the items we love to throw on during the hot Summer days – button downs, big T’s or slip on dresses and tanks depending on our mood,” said Kendall Jenner and Kylie Jenner.
“As we approach the ten year anniversary of the Pacsun Kendall & Kylie collection, it has been incredible to reflect on the evolution of the collections. We have been so fortunate to partner with Kendall and Kylie throughout their development into talented young women. We feel our customers have grown wonderfully with each season as well” adds Brieane (Brie) Olson, President of Pacsun.
ABOUT PACSUN
Pacsun is a leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Throughout the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations on every level. Founded in 1980, Newport, CA. Curated in Los Angeles. Follow @pacsun on Instagram, Twitter, Facebook and TikTok.
Visit: www.pacsun.com, @pacsun Instagram, @pacsun Twitter
SOURCE Pacsun
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https://en.wikipedia.org/wiki/PacSun
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