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February 16, 2023,
Wonders never cease.
It is wonderful when a mother and daughter-in-law get along so well that they are involved in a successful business together.
Keep it real. How often in your life have you witnessed that?
And even more unique?
The business venture is based in the kitchen.
Typically mom’s domain. Often, the only time a mother invites her daughter-in-law into the kitchen is to have a serious discussion or absolutely avoid one that is going on in the family dining room.
So, to say the least, we are very impressed with Organic Kitchen, a place where the mother and daughter-in-law meet in the kitchen for idea generation and cooperation.
A very Zen moment.
Time for a closer look at this refreshing business because it takes place in the kitchen but the product might not be what you are thinking about.
They make it clear they started Organic Kitchen because they were tired of putting harmful chemicals on their skin.
In terms of skincare, we think we can all agree that our skin needs more healthy nutrition and less chemicals.
No wonder the mother and daughter-in-law agree.
Let’s visit their home. Maybe they’ll invite us into the kitchen. See how they cook up the skincare.
At okgoodness.com they share, “Organic Kitchen was started by the mother-in-law and daughter-in-law duo Niti Gupta and Nitika Aggarwal and aims to deliver skin care benefits with formulations based on organic fruits and vegetables. We believe that everything that’s healthy to eat is also healthy for your skin.
We also believe that science has made huge advancements in organic skincare over the past decade. Mrs. Niti Gupta has over 6 years of experience in developing skincare products and put those skills to good use while creating formulations for Organic Kitchen.”
That is a great overview. We desire more.
They add, “After trying many beauty care options, we realized there was no brand that provided short-term benefits without compromising on long-term skin health — so we knew we had to create one.
With that, came the desire to help other women looking for natural but effective alternatives to synthetic and chemicals-derived beauty products.
We had been using homemade recipes for skin care (like yogurt for moisturizing skin) for quite some time and were aware of the benefits of bioactive compounds in fruits and vegetables.
So we decided to put our experience and ambition together and started working on developing a skincare brand that would cater to our needs and thousands of other women like us.”
Sounds good.
In terms of their motivation, it is time to get more personal.
Enjoy.
Mother-and-daughter-in-law duo launch innovative, fruit-based skincare brand Organic Kitchen
News provided by
07 Feb, 2023, 10:00 IST
NEW DELHI, Feb. 7, 2023 /PRNewswire/ — Beauty and skincare enthusiasts have a plethora of options when it comes to choosing their products. However, with an increasing awareness of the ingredients in these products, more people are opting for organic alternatives to avoid synthetic chemicals in their skincare routine. Facing difficulty in finding safe and effective skincare products, Niti Gupta and Nitika Aggarwal, a mother-daughter duo, decided to create their own line of organic skincare products — Organic Kitchen.
When Nitika became pregnant, she struggled to find baby-safe skincare products that would also suit her skin. Reading the labels of various brands, she became aware of the high number of chemicals present in most products in the market. Of the few organic products she did find she said, “Many products that claim to be organic leave you feeling dissatisfied and duped because they are created without keeping in mind the guidelines for safety and efficacy. Often, they do not go through a stringent clinical testing phase to assure the quality of the products.” Discussing her difficulty in finding the products with her mother-in-law, Niti, made the duo realise that they would not be able to find the type of organic products they were looking for. While they could rely on natural remedies, such as applying yoghurt as a moisturiser, these natural remedies were often inconvenient to source and prepare and showed results after a longer duration of time.
Nitika and Niti realised that there was a niche in the market for effective organic skincare. They began a two-year-long journey into researching what it would take to create a set of products that would have short-term and long-term benefits. Since they were the potential consumers of the product they set out to create, they knew exactly what they wanted to create, and what thousands of other women would want. Thus, the products offered by Organic Kitchen can be chosen by skin concern or skin type, or by the preferred fruit one wishes to use as a base.
When they started their research, Niti and Nitika identified the most potent parts of fruits and vegetables, as well as the appropriate clinical active to use with the chosen organic base. Using advanced technologies, they extracted the most nutrient-dense bioactive compounds in fruits and vegetables.
“We wanted to create a product that we would feel happy using for our entire family,” said Niti, who has over six years of professional experience in skincare product development. “We put in the effort to do just that, and the result is a clean and effective combination of ingredients that ticks all boxes for what we set out to do.”
When the duo launched their brand, they did so with the vision to involve and uplift as many women as they could. Organic Kitchen employs approximately 110 women in the production, testing, and research of their products, intending to increase the numbers to 1,000 over the coming years. They also have a goal to educate over 10,000 girls as they grow their brand.
About Organic Kitchen
Organic Kitchen combines the expertise of Niti, who has over 6 years of professional experience in crafting skincare products, with the practical experience of Nitika. The women-led brand focuses on empowering women to choose from a range of products, all of which are created with the utmost highest standards.
For more details contact:
Faizan Rashid Bhat
+91 9205145100
hello@okgoodness.com
Photo: https://mma.prnewswire.com/media/1996480/Niti_Gupta_and_Nitika_Aggarwal.jpg
SOURCE Organic Kitchen
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