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February 6, 2021,
The word “new” usually means new and improved.
Better than before.
An upgrade.
All very true unless new is used in front of the word normal.
The “new normal” is usually downright awful. Sheltering in. Yuck. Well sometimes. It depends who you are sheltering in with.
Here are other forms of the new normal in 2021. If anyone should know, it’s probably you.
Pandemics, civil unrest, rising water (Miami, buy up the swim wear), raging out of control fires, a massive divide between the world’s rich and the poor, which appears to be getting worse, are just a few examples of the new normal, a way of life that say, thirty years ago, didn’t exist.
A friend in our circle remembers the days of her teenage years where she could dress sexy and cool. She enjoyed experimenting with her makeup and walking around in gigantic enchanting malls where she could show off to teenagers from her high school and those from the surrounding ones as well.
It was incredibly memorable and fun.
Today? The new normal? She needs to wear a mask to cover her face and since most people are sheltering in and even if there was a gigantic mall, which in the new normal there rarely is, no one could see the beauty of her face anyway.
We’re blushing.
We encouraged her not to give up on looking beautiful. Today’s fashion can be one area where the new normal can be fun and eco-friendly. Even new and improved. Fashion Designers who are creating a new normal during pandemic times are making the news.
At www.harpersbazaar.com they enlighten, “Until recently, less than 1 percent of the fabric produced by the fashion industry was recycled into new garments, according to a 2017 report by the Ellen MacArthur Foundation, a circular economy think tank, contributing to a loss of $500 billion worth of materials each year.”
Those figures absolutely need a new normal and a new way of doing things.
A sustainable way. Profitable too. Of course.
Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice.
The new world of sustainable fashion concerns more than just addressing fashion textiles or products. It comprises addressing the whole system of fashion. This means dealing with global interdependent social, cultural, ecological, and financial systems.
Sustainable fashion also deals with considering fashion from the perspective of many users and producers, all living species, contemporary and future dwellers on earth. An adjacent term to sustainable fashion is eco-fashion.
The challenge for making fashion more sustainable requires to rethink the whole system.
Followers of the sustainable fashion movement believe that the fashion industry has a clear opportunity to act differently, pursuing profit and growth while also creating new value and deeper wealth for society and therefore for the world economy.
That can be challenging.
They also believe that clothing companies ought to place environmental, social, and ethical improvements on management’s agenda.
We would like to introduce you to some fashion designers who are creating a new normal with a glamorous glow.
8 Women to Know in Sustainability in 2021
WASHINGTON, Jan. 22, 2021 /PRNewswire/ — There has been an influx of consumers who want to know where their products come from and their impact on the planet. Check out this list of phenomenal sustainability experts from Pagne PR.
Valerie Gilday, Première Classe Skincare
Valerie’s philosophy behind skincare begins with utilizing clinically-proven ingredients and high-performance super-fruits. She is determined to preserve peoples’ skin and the environment from toxicities while reducing greenhouse gas emissions through their supply chain and shifting even more of their production locally.
Vicki Wallis, The Fashion Business Coach
Vicki is on a mission to help start-up designers achieve their dream while providing them with sustainable knowledge and training. From choosing and sourcing sustainable fabrics to working with the manufacturer, Vicki is coaching and creating a new generation of accountable designers. “Every person on earth wears clothes. If you can influence how they are made, you can have a massive impact!”
Chelsy Christina, Mindful Goods
Chelsy is on a mission to make low waste living accessible to everyone. She not only shares sustainability tips on her TikTok account, but she also founded Mindful Goods to provide zero-waste solutions to the everyday products we use.
Flavia Citron, Neon Bars
Flavia created a plant-based eco-friendly option for your daily soap bar. “We would like individuals to rediscover the benefits of soap bars in combining environmental awareness with quality. Soap bars are more economical, practical, and produce less waste.” There is no need to give up a luxurious experience to be a conscious person!
Heather Jiang, Allegorie
Can you make a bag out of recycled fruit? Yes! Heather did just that with a team dedicated to reducing their environmental footprint. “I want to redefine luxury leather accessories by providing more sustainable options for consumers, to drive the food system change, and to support better work conditions for the fashion manufacturing workers.”
Jennifer Harper, Cheekbone Beauty
Jennifer Harper has BIG goals at Cheekbone Beauty, a high-quality, cruelty-free beauty company. By 2023, Cheekbone aims to eliminate single-use plastic, provide refill options and biodegradable packaging while using raw ingredients from plant or bio-based sources. “We can’t exist to make profit anymore. We need to create products that are reducing our impact on Earth.”
Jodie Breau, Dental Lace
At Jodie’s company, Dental Lace, her team creates sustainable refillable dental floss with a well-designed zero waste container. “I love hearing from our customers. I’m reminded that there are people who care about the planet. Our customers inspire me to create better products.” Now you can floss guilt-free!
Patty Maganis,Eco Gloves
Did you know that it takes the standard plastic glove 500+ years to degrade in a landfill? Patty created a product that is environmentally friendly and effective with her premium compostable gloves. “With concerns of climate change, people want sustainable and earth-friendly options. It’s what the world needs right now, especially as we see the rise in protective single-use products during this pandemic.”
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Related Links
SOURCE Pagne PR
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https://www.harpersbazaar.com/fashion/designers/a35232888/upcycled-fashion-designers-covid-19-pandemic
https://en.wikipedia.org/wiki/Sustainable_fashion
https://www.prnewswire.com/news-releases/8-women-to-know-in-sustainability-in-2021-301213508.html
