September 17, 2024,
Why the obsession with Super Models?
It could have something to do with fashion and why, around the globe, it is such big business.
Fashion is a term used interchangeably to describe the creation of clothing, footwear, accessories, cosmetics, and jewelry of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing (styles and trends) as signifiers of social status, self-expression, and group belonging.
The last part is really important. Signifiers of Social Status and Self Expression.
Signifiers of belonging, values, meanings, beliefs, and a sometimes superior way of life. Real or imagined. In this case, if you think it, feel it, then it is your reality.
Ours too.
It provides us with hopes and dreams, sometimes yet to be fulfilled but significantly inspiring.
Fashion sometimes helps us see things the way we hope them to be, wish them to be, as opposed to the way they are.
That is why we need someone incredibly beautiful to help us dream.
Super model Helena Christensen is such a dream weaver.
Are you ready to be inspired?
Helena Christensen is a gorgeous Danish fashion model.
No surprise there.
She is a former Victoria’s Secret Angel, co-founder and original creative director for Nylon magazine, and she is a supporter of funding for breast cancer organizations and other philanthropic charities.
She truly is amazing.
The team at newbeauty.com shares, “From her time as a Victoria’s Secret angel to her role as creative director at Nylon magazine and even her starring roles in iconic music videos like Chris Isaak’s “Wicked Game” Helena Christensen has been shaking up the beauty and fashion industry throughout her career.”
Winning the Miss Universe Denmark crown in 1986, she subsequently represented Denmark in the Miss Universe 1986 pageant held in Panama. The following year, Christensen participated in the Look of the Year 1987 competition, where she was a finalist. She left home soon after to pursue modeling in Paris.
Great idea. How happy millions are she did that.
Her inspiration and ability to make us dream can be felt around the world.
She is now involved in another legendary project that will blow your mind and inspire you to dream.
Iconic Supermodels Helena Christensen and Sean O’Pry Lead the NYFW Debut of E-commerce Powerhouses Ekouaer and Coofandy
News provided by
Sept 14, 2024, 08:26 ET
NEW YORK, Sept. 14, 2024 /PRNewswire/ — International menswear brand Coofandy and women’s sleepwear label Ekouaer made a bold entrance at New York Fashion Week with their much-anticipated runway debut at the landmark Cipriani building, 25 Broadway. As e-commerce leaders in their respective categories, each brand is marking this milestone as the start of an exciting new phase of growth, with Ekouaer poised to surpass $250 million in revenue and Coofandy projected to break $300 million this year.
“Coming to New York Fashion Week jumpstarts our branding efforts and marks a new chapter for both brands,” said Oliver Chen, founder of Coofandy and Ekouaer, underscoring the importance of this debut in solidifying their market presence.
To celebrate their debut, supermodels Sean O’Pry and Helena Christensen returned to the runway, with O’Pry opening for Coofandy and Christensen for Ekouaer in their only NYFW appearances this season. The presence of these iconic figures, paired with curated styling from top industry experts Charlie Ward and Matthew Mazur, positioned the brands as premium yet accessible, blending aspirational fashion with real-world versatility.
Coofandy: Jet-Setting Sophistication
With its roots in accessible menswear, Coofandy has expanded beyond business shirts and suits to include casual knitwear and beachwear, achieving $200 million in revenue by 2023. At NYFW, Coofandy unveiled 40 diverse looks, embodying a jet-setting cosmopolitan sophisticate. From sleek suiting to casual summer looks, the collection reflected effortless nonchalance with an intentional edge.
My overall goal was to show the wide range of Coofandy’s offerings, said stylist Charlie Ward. “We wanted to highlight classic tailoring while also showcasing more casual or beach-ready looks. From start to finish, it was about versatility—pieces that could elevate any wardrobe while being easy to wear.”
Sean O’Pry, dressed in a sharp white tuxedo jacket to close the show, perfectly captured Coofandy’s modern elegance. “Sean is always a joy to dress because he understands what the clothes are trying to say. It was an obvious choice to have him open and close the show,”** Ward added.
Rafael Miller, one of the next-gen models, offered a fresh perspective. “What I love about Coofandy is the versatility it offers. From sharp tailoring to more relaxed looks, each piece makes you feel prepared for anything, and that’s the kind of confidence I look for in a brand,” Miller noted, embodying Coofandy’s balance of sophistication and ease.
Ekouaer: Effortless Chic for Every Occasion
Ekouaer, known for its stylish sleepwear, made its mark with 20 womenswear looks that transition effortlessly from day to night. Drawing inspiration from the off-duty city girl in the Riviera, the collection blended playful elements like flip flops and wide-leg jeans with luxurious textures of silk and satin.
“Helena was a dream to work with,” said stylist Matthew Mazur.”She knew exactly what she wanted, and we elevated her look with bold accessories like a lace catsuit, a standout piece made exclusively for her.” Christensen, dressed in a layered silk PJ set over a lace bodysuit, captured the spirit of the Ekouaer woman—effortless, chic, and confident. “It was all about taking something cozy and giving it a bold twist,” Christensen said.
Mazur further explained the vision behind the collection: “I wanted to explore how sleepwear and loungewear could transition into daywear, making the pieces versatile, no fuss, and chic. It’s about blending comfort with style in a way that feels natural.”
To ensure a successful and seamless New York Fashion Week show, the brands partnered with China Fashion Collective, a New York-based agency known for high-profile fashion shows and helping international brands break into the US market. “The vision was to showcase not only the premium nature of the brands but also their accessibility, but also highlighting their versatility in everyday wear,” said Yuhan Liu, former award-winning journalist and Co-Founder of China Fashion Collective, who led the NYFW production effort.
Chen also noted this NYFW debut is a key moment for both brands as they continue to explore new avenues beyond e-commerce, emphasizing the strategic importance of the show for their future market expansion.
For PR inquiry, please contact China Fashion Collective
Email: claire@chinafashioncollective.com
yuhan@chinafashioncollective.com
SOURCE CHINA FASHION COLLECTIVE
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OPENING PHOTO By-kiuikson-Shutterstock-photo-credit-Editorial-use Femcompetitor.com, grapplingstars.com, fciwomenswrestling.com
https://en.wikipedia.org/wiki/Fashion
https://www.newbeauty.com/helena-christensen-skin-care-routine/
https://www.fciwomenswrestling2.com
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/