November 7, 2021,
A good idea, if not properly developed and more importantly, funded, can travel down the same road as the one that good intentions and heartfelt promises do.
You’ve heard of where that paved road leads to, right?
A good idea becomes great, even before full development, if it is properly funded.
Shark Tank is an American business reality television series that premiered on August 9, 2009, on ABC.
It shows entrepreneurs making business presentations to a panel of five investors or “sharks,” who decide whether to invest in their company.
The series has been a ratings success in its time slot, winning the Primetime Emmy Award for Outstanding Structured Reality Program four times (2014–2017) in the first four years of that category’s existence. Prior to that (2012–13), it won Outstanding Reality Program.
Shark Tank has presented the television world with some good ideas. Good ideas that usually need millions of dollars to flourish.
Most of them die a quick death.
They only become great if they receive investments from one or more Sharks and one of the first questions asked to the fledgling entrepreneur is how much revenue have you generated?
The ones that have the best chance of impressing the Sharks is if they did indeed previously generate substantial revenue, and if they did, they often received it from a successful campaign on Kickstarter.
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity.
The company’s stated mission is to “help bring creative projects to life”.
As of July 2021, Kickstarter has received nearly $6 billion in pledges from 20 million backers to fund 205,000 projects, such as films, music, stage shows, comics, journalism, video games, technology, publishing, and food-related projects.
People who back Kickstarter projects are offered tangible rewards or experiences in exchange for their pledges. This model traces its roots to subscription model of arts patronage, where artists would go directly to their audiences to fund their work.
Do you feel that you have a great business idea? One that may even change the world?
Heaven forbid, try not to do it with loans. As often seen on Shark Tank, try not to give too much of the equity away to investors, including friends and family.
It is helpful to invest your own money but it is far more desirable to raise money through crowdfunding. What is crowdfunding exactly? The title provides you with a huge clue.
Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, in modern times typically via the Internet.
Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over US$34 billion were raised worldwide by crowdfunding.
Although similar concepts can also be executed through mail-order subscriptions, benefit events, and other methods, the term crowdfunding refers to Internet-mediated registries.
This modern crowdfunding model is generally based on three types of actors: the project initiator who proposes the idea or project to be funded, individuals or groups who support the idea, and a moderating organization (the “platform”) that brings the parties together to launch the idea.
Crowdfunding has been used to fund a wide range of for-profit, entrepreneurial ventures such as artistic and creative projects, medical expenses, travel, and community-oriented social entrepreneurship projects.
Though crowdfunding has been suggested to be highly linked to sustainability, empirical validation has shown that sustainability plays only a fractional role in crowdfunding. As always, it is what the people in leadership positions do with the opportunity that drives success.
Yes, you may be good at raising money but it is the execution of a creative and effective plan that spurs the sustainability.
One example of a project having great crowdfunding success is Veronica Mars.
Veronica Mars is a 2014 American neo-noir mystery film produced and directed by Rob Thomas, who co-wrote the script with Diane Ruggiero.
It is a continuing film adaptation based on the television series of the same name created by Thomas.
The film stars Kristen Bell as the titular character, alongside a supporting cast that includes Jason Dohring, Francis Capra, Krysten Ritter, Percy Daggs III, Tina Majorino, Ryan Hansen, Chris Lowell and Enrico Colantoni, each reprising their roles. Set nine years after the events of the series finale, the plot follows Veronica Mars returning to her hometown in Neptune to investigate the death of a former classmate allegedly murdered by Mars’ ex-boyfriend, Logan Echolls.
After the series’ cancellation in 2007, Thomas wrote a feature film script, continuing the story.
Some may have felt that was a bad idea, let alone not a good one.
Warner Brothers declined to fund the project.
On March 13, 2013, Thomas and Bell launched a fundraising campaign on Kickstarter to produce the film. It attained its goal of $2 million in eleven hours, breaking several Kickstarter records, including being the largest successful film project on the website. After raising a budget of $5 million by the end of its run, principal photography began in June 2013 in Los Angeles, and concluded in July 2013.
The global news and information source theguardian.com summarizes, “The Veronica Mars movie arrives courtesy of the most-backed campaign in Kickstarter’s history, and the $5.7m film has been funded entirely by fans. Mars’s resurrection feels like a Tinkerbell moment, a triumph of persistent belief over the depressing reality of commercial motives.”
A perfect example of, if you love and believe in your idea, pursue a pathway, like crowdfunding, where your fans and others with money can participate, believe in your idea, and help great things happen.
Simply put, just because the big boys don’t back you doesn’t mean they are right and there is no other alternative financial pathway to success.
Most of us who have created businesses that are not proven or even heard of, like female sports and entertainment magazine websites that are fueled by female grappling, will hear a ton of “no” responses.
Don’t let that discourage you.
Stay with your project but always remember at some point, you will need funding to expand and grow.
We all do.
Think about crowdfunding. Research it. There are myriads of books and much information online. Maybe even watch a few Shark Tank episodes.
Above all, have the courage to make your pitch and follow through.
Then?
As the expression goes, “Win the crowd” and get them to love you.
It just might turn you into a Financial Gladiator.
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https://en.wikipedia.org/wiki/Shark_Tank
https://en.wikipedia.org/wiki/Kickstarter
https://en.wikipedia.org/wiki/Crowdfunding
https://en.wikipedia.org/wiki/Veronica_Mars_(film)
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/