Femcompetitor.com, grapplingstars.com, fciwomenswrestling.com, fcielitecompetitor.com, fciwomenswrestling2.com PR-Newsfoto-IPSY.
May 26, 2021,
Pandemic? No problem. Especially if your name is IPSY.
Cool name.
When women are sheltering in, wouldn’t it be nice to receive something glamorous in the mail?
Millions of women appear to think so as the sales of IPSY products skyrocketed during the pandemic.
As reported by digitalcommerce360.com, “Ipsy’s new customers grew 60% month over month since mid-March to end of July. And it has generated more than triple the revenue in this time period compared with the 2.5 months of pre COVID-19 ecommerce sales.”
That is good news but it doesn’t do IPSY’s profit growth justice. Their growth is truly staggering.
The team at beautypackaging.com educates, “IPSY, the largest and most engaged beauty subscription in the world, and third largest subscription service after Amazon, has announced today revenues of over $500 million and an armory of new innovations for its loyal subscriber base.”
We would describe that as beyond impressive.
Ipsy is a monthly subscription service starting from $12 per month which provides subscribers with a makeup bag of five deluxe cosmetics samples. The products include skincare items, perfumes, nail and skin products, and makeup based upon user’s preferences.
No wonder women love to receive this array of beauty in the mail.
Here is their history. It’s fascinating.
Ipsy was co-founded in 2011 by YouTube beauty vlogger Michelle Phan, Marcelo Camberos, who joined the company as CEO from Funny or Die and Jennifer Jaconetti Goldfarb, who joined from Bare Escentuals. The company’s initial business model was tested in a beta site called myglam.com in December 2011. The subscription service retailed at $12 per month, including a bag of cosmetic samples and was later launched to the public in September 2012 as ipsy.com.
The company’s growth model is to drive subscriptions through the social influence of Ms. Phan and other associated vloggers. Get this. By February 2016 the company had 10,000 vloggers who contributed one or two videos a month dedicated to the subscription service.
In September 2017, Ipsy launched an e-commerce app called Shopper with a rewards system open to subscribers to earn cash back on the purchases they make from the brands included in the monthly boxes.
Part of their strength is their philosophy. At their vibrant home ipsy.com they smile, “We believe you should embrace what makes you unique and we support this with unparalleled personalization so you can discover the products that will absolutely delight you. Your Glam Bag is built to energize, inspire, and express your style. We also support the next generation of beauty entrepreneurs in building their brands and reaching new audiences.”
IPSY is not only getting bigger, they are getting better.
We’re provided with a news scoop at bloomberg.com who posted on October 29, 2020, “Ipsy has agreed to buy Miami-based rival BoxyCharm Inc., a pairing that will create a combined business with more than 4.3 million subscribers and $1 billion in revenue this year, according to the company.”
You’re impressed, right?
You know what? You are about to be even more impressed. Guess who they are partnering with now? Here is a hint? She and her family have one of the most popular reality television shows in the history of mankind in the entire universe.
We know. That was too easy.
IPSY Introduces Limited-Edition Collaboration With Khloé Kardashian
Glam Bag x Khloé Anniversaries the Program’s Sold-Out Debut.
News provided by
Mar 09, 2021, 09:00 ET
SAN MATEO, Calif., March 9, 2021 /PRNewswire/ — IPSY, a BFA Industries brand and the largest beauty subscription in the world, today announced the launch of Glam Bag x Khloé, a collection of the most coveted products in beauty curated by the Keeping Up with Kardashians co-star and GOOD AMERICAN Co-founder. The collection is Khloé’s first solo beauty collaboration and marks the second edition of the IPSY Glam Bag X program, the first of which sold out months ahead of its February ship date.
“I am thrilled to share my Glam Bag X collection,” says Khloé Kardashian. “For me, beauty is the ultimate form of self-expression, and through the years I’ve experimented with it all. I’ve been so fortunate to be able to learn from my sisters and I’ve developed my own tips and tricks along the way. With this collaboration I get to share the products that I consider a part of my daily routine as well as a few that I’ve more recently discovered and simply cannot live without. I’m incredibly proud of what we’ve been able to put together and I can’t wait to reveal the full collection!”
Glam Bag x Khloé recipients will receive a total of 8 full-size products worth up to $529 for just $55, five of which will be tailored to their individual preferences and three that they choose from a personalized assortment via IPSY’s proprietary machine learning technology, IPSY MATCH. The collection will include top-rated bestsellers from Charlotte Tilbury, Anastasia Beverly Hills, Herbivore Botanicals, Morphe, MAC Cosmetics, Olaplex, and RMS Beauty—with many more yet to be revealed.
“Khloé is a real life unicorn,” says Emine ErSelcuk, SVP of Merchandising at IPSY. “She embodies self-expression in its truest form. She is a successful entrepreneur and busy mom who is truly passionate about all things beauty, and she is completely invested in our mission of making beauty more inclusive and welcoming to all. Khloé really wanted to make her beauty essentials accessible to the broader beauty community and we are thrilled to be able to deliver on that promise with so many incredible, never-before sampled brands.”
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and will ship every three months. The Glam Bag x Khloé collection ships in May, and members are able to reserve their spots for the limited edition run at ipsy.com/glambagx.
About IPSY
IPSY, a BFA Industries brand, is the largest beauty subscription in the world. IPSY’s signature Glam Bags deliver personalized beauty products that fit each member’s lifestyle. Founded in 2011 with the mission of inspiring everyone to express their unique beauty, IPSY strives to make beauty more inclusive and welcoming to all. With an avid beauty community and more than 200 million product reviews, IPSY has created the ultimate beauty discovery platform.
Media Contact
MATTIO Communications
ipsy@mattio.com
SOURCE IPSY
Related Links
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https://en.wikipedia.org/wiki/Ipsy
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
