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February 8, 2025,
Good things come to those who wait.
Good things come to those who are patient.
Great things come to those who are patient and climb through their closing window of opportunity, when it really matters.
Like America’s Madison Keys.
As reported by NPR on January 25, 2025, “American tennis player Madison Keys won her first ever Grand Slam title at the Australian Open on Saturday. She defeated Belarusian tennis player Aryna Sabalenka, who was hoping to win the tournament for the third year in a row.”
It was not to be. Why? Because Madison finally climbed through and closed the door on her greatest window of opportunity to win a Grand Slam when so many thought she never would. For years she certainly had her chances but when the big matches came, appeared to be nervous an faltered.
In recent years, the American star Madison Keys had too many early exits from the US Open.
The last time she truly found her form was when she surged into the finals during the 2017 US Open tournament where she lost to her good friend and fellow American Sloane Stephens.
That was when the hug heard around the world occurred.
Well, now she is being hugged again by fans all around the globe.
Some basics.
Madison Keys has been ranked as high as world No. 7 by the WTA.
Ms. Keys has won ten WTA Tour-level singles titles, including the 2025 Australian Open, where she defeated world No. 1 and two-time defending champion Aryna Sabalenka.
Madison was inspired to start playing tennis after watching Venus Williams at Wimbledon on TV. Originally from the Quad Cities, she moved to Florida to train at the Evert Tennis Academy. Our luminary turned professional on her 14th birthday, becoming one of the youngest players to win a WTA Tour level match a few months later.
Madison first entered the top 100 of the WTA rankings in 2013 at the age of 17.
She had her first breakthrough at a major in early 2015 when she reached the semifinals of the Australian Open as a teenager.
Ten years later she wins it all.
Congrats to Madison. Finally. She deserves all the praise.
In other women’s tennis news:
![](https://femcompetitor.com/wp-content/uploads/2025/02/Wilson_Sporting_Goods_The_Intrigue-Madison-2025-PR-Newswire-scaled.jpg)
WILSON SPORTING GOODS RELEASES FIRST WOMEN’S-ONLY TENNIS SHOE: THE INTRIGUE
News provided by
Jan 29, 2025, 11:00 ET
Intrigue is personalized to the needs of the female athlete, leveraging player insights and cutting-edge technology
CHICAGO, Jan. 29, 2025 /PRNewswire/ — Wilson Sporting Goods Co. today announces the launch of the Intrigue™ Tour, the brands first high-performance tennis shoe built exclusively for women. Engineered for comfort, style and a fast-paced modern game, the Intrigue offers a fit informed by extensive athlete feedback and advanced technology, empowering women to play with grace and win with grit.
“At Wilson we are committed to empowering the female athlete at every level, especially in the sport of Tennis. The game continues to grow and evolve, and we are committed to innovating and delivering the best products for our players to thrive,” says Gordon Devin, President, Wilson Sportswear. “The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on court.”
Developed in close collaboration with Wilson Athlete, Marta Kostyuk, the Footwear Team at Wilson worked on an expedited timeline to build Marta a sneaker that is not only responsive and comfortable, like a running shoe, but allowed her to play a more dynamic, aggressive style of game
“Wilson and I wanted to create something that empowers women to move quicker and be more agile, while still looking sharp; the Intrigue does exactly that,” says Marta Kostyuk. “This shoe has made my game faster and more relentless, and I hope it helps female athletes everywhere elevate their Tennis game.”
The Intrigue’s revolutionary fit stems from a detailed study of women’s feet and preferences. “Women’s feet are different than the feet of men; our team spent as much time creating a fit that accommodated their feet but also provided the security and confidence when on the court,” says Shivam Bhan, Sr. Director of Footwear at Wilson. The extensive testing process led to the development of a new women’s specific last, the new standard of fit for Wilson’s women’s specific tennis footwear. “After we developed the last, we designed from the inside out, starting with the materials the most closely touch the feet,” adds Bhan.
The revolutionary fit, feel and function of the Intrigue center on three key technologies:
- UltraShield: Wilson’s newest engineered mesh with lightweight, breathable comfort. Built to withstand the toughest challenges, while allowing great seamless fit.
- FootFrame: Dynamic support that allows personalized comfort for all shapes and sizes of play. This fit system integrates with the laces of the shoe to allow for players to adjust the shoes where they need it most.
- SwiftStep: Cutting edge, drop-in sockliner, designed to bring the responsive foam closer to the foot through designing it into the footbed.
The Intrigue will be available in stores and online at Wilson.com starting February 11th in the Dewberry colorway, with more releases and colorways expected for the rest of the year. In addition to the Tour model ($158), the Intrigue is available in Pro (USD $138) and Lite (USD $98) to suit diverse playstyles. For more information, please visit wilson.com or follow @wilson on social.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co. is the world’s leading manufacturer of high-performance sports equipment, apparel, footwear and accessories. The Company brings more than a century of innovation and heritage to the world of sport – celebrating the iconic moments made possible by Wilson across Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf. Wilson is part of Amer Sports, a global group of iconic sports and outdoor brands, publicly traded on the New York Stock Exchange. Please visit www.wilson.com for more information.
SOURCE Wilson Sporting Goods
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OPENING PHOTO
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