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November 21, 2022,
We weren’t there to see it but we wished we could have.
It would have stopped us in our tracks. Tire tracks that is.
In 1923 the first Electric Automatic Traffic Signal was invented by Garret Morgan.
Every year has something special going on.
Especially in Hollywood.
Did you know that in the early 1920s roughly 50 million Americans or half the population, went to the movies every week?
One of the actresses they loved to watch on the silver screen was Clara Bow.
Clara was an American actress who rose to stardom during the silent film era of the 1920s and successfully made the transition to “talkies” in 1929.
Her appearance as a plucky shop girl in the film It brought her global fame and the nickname “The It Girl“. Bow came to personify the Roaring Twenties and is described as its leading sex symbol.
Bow appeared in 46 silent films and 11 talkies, including hits such as Mantrap (1926), It (1927), and Wings (1927). She was named first box-office draw in 1928 and 1929 and second box-office draw in 1927 and 1930.
Her presence in a motion picture was said to have ensured investors, by odds of almost two-to-one, a “safe return”.
At the apex of her stardom, she received more than 45,000 fan letters in a single month (January 1929).
We think of Clara because 1923 was when the iconic Hollywood sign went up and graced the mountain ranges of Southern California.
Every time we see a beautiful movie star posing for the cameras at a gala or event, it reminds us of the importance of the sign where we can escape and dreams can come true.
The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles, California.
It is situated on Mount Lee, in the Beachwood Canyon area of the Santa Monica Mountains.
The sign is protected and promoted by nonprofit The Hollywood Sign Trust
Spelling out the word Hollywood in 45-foot-tall white capital letters and 350 feet long, it was originally created in 1923 as a temporary advertisement for a local real estate development, but due to increasing recognition the sign was left up, and replaced in 1978 with a more durable all-steel structure.
1978 was quite some time ago.
It is 2022 and now the Hollywood iconic sign is getting a new coat of paint and you are alive to read about it.
SHERWIN-WILLIAMS AND HOLLYWOOD SIGN TRUST COMPLETE MAKEOVER OF TINSELTOWN’S MARQUEE CELEBRITY
News provided by
Nov 02, 2022, 12:03 ET
Iconic landmark enters its next century gleaming with a fresh coat of Emerald® Rain Refresh paint
LOS ANGELES, Nov. 2, 2022 /PRNewswire/ — The timeless beauty of Tinseltown’s biggest star – the Hollywood Sign – has been restored as it enters its next century thanks to a speedy centennial facelift from Sherwin-Williams and the Hollywood Sign Trust.
Over the four-week refurbishment, Roger Martinez led his dedicated crew of 10 workers from commercial painting company Duggan & Associates to prep, prime and paint the Sign from sunrise to sunset using nearly 400 gallons of Emerald Rain Refresh paint in Extra White SW 7006 (referred to as “Hollywood Sign Centennial White” for the occasion). The historical landmark was refreshed approximately a month ahead of schedule.
Emerald Rain Refresh was chosen for its ultra-durable exterior coating with Self-Cleaning Technology™ and excellent UV and weather protection to keep the Hollywood Sign gleaming beneath the sun for centuries to come. This innovative paint is formulated to repel dirt upon contact with rain or water for a clean and fresh look with minimal maintenance.
“We’re thrilled to continue our longstanding partnership with the Hollywood Sign Trust to usher the Sign into its next century,” said Justin Binns, president of the Americas Group at Sherwin-Williams. “For 155 years, Sherwin-Williams has helped protect and beautify our nation’s most iconic landmarks through trusted and innovative paint solutions, and it was an honor for us to help bring this stunning milestone restoration to life.”
“We are so grateful to the talented team that helped us complete this effort and are thrilled for fans around the world to view and capture the Sign’s new centennial makeover,” said Jeff Zarrinnam, chairman, Hollywood Sign Trust. “The opportunity to partner again with Sherwin-Williams on this extensive project is a testament to the Sign’s legacy as a beautiful, timeless and treasured symbol of hopes and dreams.”
One of the most photographed sites in the world, the Hollywood Sign has been repaired over the years and was completely rebuilt in 1978. It was last refurbished in 2012 by Sherwin-Williams and the Hollywood Sign Trust to celebrate the iconic landmark’s 90th anniversary.
For more information on Sherwin-Williams, visit www.Sherwin-Williams.com. A time-lapse video showing the refurbishment process can be seen on Sherwin-Williams’ YouTube® channel at youtube.com/sherwinwilliams, and the entire painting project can be seen on the Hollywood Sign’s webcams at www.hollywoodsign.org/webcam.
For more than 155 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest, TikTok, Instagram and LinkedIn.
About the Hollywood Sign Trust
The Hollywood Sign Trust is a 501(c)3 nonprofit trust formed on October 7, 1978, with the express purposes of repairing, maintaining, refurbishing, and providing capital improvements to the Hollywood Sign or related thereto for the benefit of the public at large and so as to help preserve and maintain the image of Hollywood as the Worldwide Center of Motion Pictures and Cinema Arts; and shall be operated exclusively for religious, charitable, scientific, literary, or educational purposes. The Trust is also the official source for news and information about the Hollywood Sign and maintains the Hollywood Sign website www.HollywoodSign.org and its social media platforms.
Contact:
Sherwin-Williams
Régine Labossière
sherwin-williams@clynch.com
Hollywood Sign Trust
Betsy Isroelit
betsyisroelit@gmail.com
SOURCE Sherwin-Williams
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OPENING PHOTO Femcompetitor.com, grapplingstars.com, fciwomenswrestling.com, fcielitecompetitor.com, fciwomenswrestling2.com Editorial-credit-Andrea-Raffin-Shutterstock.com_
https://en.wikipedia.org/wiki/Hollywood_Sign
https://en.wikipedia.org/wiki/Clara_Bow
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https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
