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April 7, 2020,
It is a place where you can be made up to look like a movie star on far less than a Hollywood budget.
Beauty and hair salons can create attraction magic.
Given what is happening to the beauty salon industry during the current pandemic crisis, it appears they will need a magic wand to help solve their problem.
By the way, beauty and hair salons are different, one being more inclusive.
There is a distinction between a beauty salon and a hair salon and although many small businesses do offer both sets of treatments; beauty salons provide extended services related to skin health, facial aesthetics, foot care, nail manicures, aromatherapy, sometimes meditation, oxygen therapy, mud baths and many other services that can make you look like a million dollars.
In this creative industry, although sales had declined from 2008 highs due to the Great Recession, they remain robust with long term positive forecast.
Even though during recessions, consumers tend to be more price conscious, spending continues to increase. With rising per capita incomes across the United States since 2015, beauty salons are booming with the industry generating $56.2 billion in the United States.
Hair care is the largest segment with 86,000 locations. Skin care is expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care among American woman, but also specifically due to an increase in the market for men.
The market is distributed widely across America, with a concentration in the Northeast and Midwest. There is also a growing trend in boutique salons popping up and leveraging online marketing to gain customers and compete with the franchise chains.
The US Labor Department estimates employment in the United States will increase 20% between 2008–2014, with the greatest employment growth from skin care specialists.
Fortunately, beauty salons have previously proven to be a recession-proof industry across United States.
Not this time.
As reported by finance.yahoo.com, “As it stands right now, there are 23 states, 84 counties, 17 cities, and one territory in total that have issued mandates to stay at home, instructing people to avoid all nonessential businesses until further notice – and that includes hair salons.
On March 21, Governor Andrew Cuomo ordered that all barbershops, hair and nail salons, piercing shops, and tattoo parlors in New York specifically – which has seen the largest spike in cases in the US this week – close up shop indefinitely.”
So what are barbers, stylists and beauticians to do?
Didn’t we say that they are a creative group? Here is what some are doing.
As shared by usatoday.com, “Depending on the state you live in, stylists could go to your home to color and cut your hair, assuming they have the tools and products they need and you have the space and are willing to put up with a potential mess. A popular app, Glamsquad, sends stylists to clients’ homes but they just do blowouts and nails, not color or cuts.”
Brilliant.
Though the industry has taken a massive hit, there is still hope.
Someone is about to wave a magic wand.
Please read on.
L’Oréal USA Committed to Supporting Stylists and Salon Partners During COVID-19 Crisis
Beauty leader expands its community relief and recovery initiative with $200,000 donation to the Professional Beauty Association’s COVID-19 Relief Fund and a multi-tiered support plan for the industry’s small business owners.
NEW YORK, April 7, 2020 /PRNewswire/ — L’Oréal USA today deepened its response to the COVID-19 crisis, launching new community commitments, in partnership with the Professional Beauty Association (PBA), that provide support to the entrepreneurs and small businesses at the heart of the professional beauty industry. With more than 110 years of professional beauty heritage, L’Oréal is committed to serving as a partner and advocate for the industry.
According to March 2020 research conducted by Kline & Company, the COVID-19 crisis stands to affect the professional beauty business similarly to the hospitality industry. Kline notes the potential for a substantial reduction in salon numbers, with businesses most likely reopening in Q3, but showing a potential unemployment range of 5-15%.
Beginning immediately, L’Oréal USA is implementing a multi-tiered support strategy for its stylist and salon partners. This commitment is an extension of the L’Oréal USA Gives Back commitment, announced in March 2020 and made in addition to L’Oréal’s Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe.
This initiative includes the following measures to protect its salon partners:
- Payment Relief for L’Oréal USA Salon Partners and SalonCentric Clients – Salon and stylist customers that had outstanding credit balances will have their payments frozen until their businesses resume, at which time a payment schedule will be established.
- LEVEL Loyalty Rewards Extension – Level Loyalty points due to expire in March or April have been extended through the end of May 2020. All points used to book classes that have since been cancelled will be returned.
Additionally, L’Oréal USA has partnered with the PBA to offer stylist support through the following initiatives:
- $200,000 Donation to the PBA COVID-19 Relief Fund – L’Oréal USA Professional Products Division is donating $200,000 to the Professional Beauty Association COVID-19 Relief Fund, which supports licensed professionals who are unable to work due to COVID-19. The funding is intended to be emergency aid for short-term immediate needs such as food and bills. L’Oréal USA will match additional employee donations to the Relief Fund dollar for dollar up to $25,000.
- Charitable Product Donations, Including Medical-Grade Gloves and Dry Shampoo – Through a partnership with Product Club, SalonCentric donated 1 million medical-grade gloves to medical centers throughout the U.S. To alleviate daily hygiene needs, L’Oréal USA Professional Products is donating a supply of over 100,000 dry shampoos to local crisis response teams and healthcare workers.
“Since the beginning of this unprecedented moment, the safety and well-being of our employees, customers, and partners have been our top priorities. This is a challenging and uncertain time for the professional beauty industry, and we are committed, now more than ever, to our role as its partner and advocate. We will continue to work tirelessly to lessen the impact of this crisis and to aid in our industry’s recovery from it,” said David Greenberg, Group President of L’Oréal USA’s Professional Products Division.
“The PBA COVID-19 Relief Fund supports licensed beauty professionals who are experiencing financial hardships during this crisis. L’Oréal USA’s support means there are more meals on the table, more bills paid, and more supplies purchased,” said Steve Sleeper, PBA’s executive director. “This fund signifies that the beauty industry is rallying, uniting and doing whatever it can to support our own.”
For more information about SalonCentric:
https://www.saloncentric.com/saloncentric-update.html
For questions about LEVEL loyalty rewards:
https://www.levelloyaltyrewards.com/default/contact-us-form
To learn more about the PBA COVID-19 Relief Fund:
https://www.probeauty.org/pba-charities/covid-19-relief-fund
To read about “L’Oréal USA Gives Back” COVID-19 response: https://www.lorealusa.com/media/press-releases/2020/march/lusagivesback
ABOUT L’ORÉAL USA
L’Oréal USA is the largest subsidiary of the L’Oréal Group, the world’s leading beauty company. L’Oréal USA manages a portfolio of more than 35 iconic beauty brands, including Garnier, Giorgio Armani Beauty, Kérastase, Lancôme, La Roche-Posay, L’Oréal Paris and Yves Saint Laurent Beauté. L’Oréal USA also serves as the international hub for the product development and marketing strategy for L’Oréal’s 21 American brands: Baxter of California, Carol’s Daughter, CeraVe, Clarisonic, Color&Co, Dermablend, essie, IT Cosmetics, Kiehl’s, Matrix, Maybelline New York, Mizani, NYX Professional Makeup, PulpRiot, Pureology, Ralph Lauren Fragrances, Redken, Seed Phytonutrients, Softsheen-Carson, SkinCeuticals and Urban Decay. Generating more than $7 billion in sales annually, L’Oréal USA is committed to growth through sustainable innovation, driven by the company’s Sharing Beauty With All ambition for sustainable development across the Group’s value chain. The company is headquartered in New York City, employs more than 11,000 people, and operates administrative, research, manufacturing and distribution facilities across 14 states, including Arkansas, California, Florida, Kentucky, New Jersey, Ohio, Texas and Washington. For more information, visit www.lorealusa.com or follow us on Twitter, Facebook and Instagram @LOrealUSA.
ABOUT L’ORÉAL PROFESSIONAL PRODUCTS DIVISION
The Professional Products Division distributes its products in salons worldwide. Through its vast array of brands, the division can meet the needs of different hair care salons, for color, shape and styling, shampoos and general hair care needs. A privileged partner of hairdressers, this division offers them products made with the best technologies as well as high-level training, to ensure professional service.
ABOUT SALONCENTRIC
SalonCentric, headquartered in St. Petersburg, Fla., was created as a distributor of salon professional products by L’Oréal USA in 2008. SalonCentric currently operates in 48 states, and includes 636 sales consultants, 565 SalonCentric stores and 261 State-RDA stores. Brands carried by SalonCentric include L’Oréal Professionnel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Pulp Riot, Pureology, Redken 5th Avenue, Sam Villa, Sexy Hair, Surface Hair, L’ANZA and many others.
SOURCE L’Oreal USA
Related Links
https://en.wikipedia.org/wiki/Beauty_salon
https://finance.yahoo.com/news/hair-salons-closing-down-due-223245143.html
