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March 13, 2020,
Love the packaging.
Admire the ingredients too.
Packaged so well, that you almost want to eat them.
Mostly packaged in bright colors and artfully decorated with cartoon characters, Korean beauty products are mesmerizing and can smartly induce brand loyalty.
The global news leader CNN shares, “The Korean beauty market is among the top 10 around the world, with an estimated worth of over $13.1 billion in sales in 2018, according to Mintel, a global market intelligence agency. Facial skin care products alone make up half of the total market share and are projected to reach $7.2 billion by 2020.”
Globally substantial indeed.
No wonder so many are glowing about the product Joah.
Joah is the brainchild of Kiss Products, popular and widely known for its press-on nails and eyelashes, and CVS.
The brand is inspired by South Korean beauty trends and products and is said to be the first full-range Korean beauty influenced cosmetics line in the mass market.
We visit their home at joahbeauty.com for a closer look. They smile, “Let’s face it–dressing up is fun, glam gets you everywhere, being unapologetically girly is a great asset, & the sweet things in life really do matter most. Of course beauty confidence starts from within…but makeup helps! That’s where JOAH comes in. With a carefully curated collection of cosmetics & skin care (that do a lot more than just make you look good), JOAH is here to help you fearlessly flaunt your femininity.
The JOAH philosophy centers around easily achievable beauty benefits, based on innovative high performance formulas that work. At JOAH, innovation is our motivation & we’re proud to be beauty pioneers…bringing the best of K-beauty to cosmetics. With amazing products, on-trend colors & ridiculously cute packaging, consider us your grownup beauty playground!”
Their influence is spreading.
The team at stylesprinter.com remarks, “The national pharmacy chain CVS expands its K-Beauty section with the new makeup brand launched this week. JOAH Beauty, which in translation from Korean means “I Like” is the 1st Korean beauty inspired makeup line launching in the U.S. and based on the number of products presented at the launch party, is definitely the biggest.”
Bigger is better.
K-beauty, aka “Korean beauty” made a grand entrance onto the Western beauty scene back in 2015, and took it by storm with its cutesy and colorful skincare and cosmetic products.
Back on August of 2018, the informative news and information source qz.com adds, “The pharmacy chain CVS, which is , is partnering with the Korean-American cosmetics brand Kiss Products to launch an exclusive line of K-beauty products on cvs.com this month. Joah, which will be available in 4,000 brick-and-mortar stores next month, is thought to be the first K-beauty line developed for the US mass market, according to WWD.”
The masses are absolutely loving JOAN.
Here is the inside scoop.
Better Than The Best: Consumers Prefer JOAH Over the #1 Selling Prestige Products In An Independent Blind Test
JOAH, a leading affordable Korean beauty brand voted most preferred mascara, primers, gel eyeliner and brow pencil against leading prestige cosmetics
NEW YORK, March 13, 2020 /PRNewswire/ — JOAH, cruelty free, innovative cosmetics brand born from K-beauty, has put its high performance formulas to the test, going head to head against the #1 selling prestige counterparts. Independent blind testing, surveying 100 women in the U.S., has revealed that JOAH beat the #1 prestige products and comes out on top as “Better than the Best” with the most preferred products in categories including mascara, gel eyeliner, brow pencil and primers.
JOAH continues to pride itself on bringing premium-quality, affordable products to the market and that has been proven with its “Better Than The Best” distinguished products including: Lash Uprising Volumizing & Lengthening Mascara, Instant Prime Activator Hydrating & Brightening Primer, Pore Deactivator Pore Minimizing & Mattifying Primer, Brow Down to Me Precision Brow Pencil and Make Her Gel-ous Gel Eyeliner.
Make These Top Performers Yours:
NEW! Lash Uprising Volumizing & Lengthening Mascara $9.99 (NET WT 8.5g, 0.29 oz.)
BETTER THAN THE #1 PRESTIGE MASCARA*
JOAH Lash Uprising Mascara outperforms the #1 prestige mascara
Why JOAH Lash Uprising Volumizing & Lengthening Mascara is Better Than the Best:
- Preferred over the #1 prestige mascara*
- Thicker lashes
- More length
- More definition
- More beautiful lashes
- 3 out of 4 women saw bold, full, clump-free volume**
- 96% saw visibly lifted, longer looking lashes**
- 100% saw more defined and beautiful lashes**
- 96% saw no fallout**
*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling mascara from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.
**In a consumer test for LASH UPRISING Washable Mascara
Join the Lash Movement! Revolutionary high impact mascara with volume maximizing brush precisely coats + conditions each lash for fierce volume, length and lift. Available in black, blackest black and waterproof blackest black.
Benefits:
- High impact ultra-volumizing formula
- Ultra-light, buildable formula
- Balloon Air Powder Complex delivers weightless volume for all day comfort
- Dramatically lengthens, lifts, conditions & strengthens lashes
- Free of Parabens and Phthalates
NEW! Instant Prime Activator Hydrating & Brightening Primer $11.99 (30 mL, 1.01 US fl. oz.)
BETTER THAN THE #1 PRESTIGE PRIMER*
JOAH Instant Primer Activator outperforms the #1 prestige primer
Why Instant Prime Activator Hydrating & Brightening Primer is Better Than the Best:
- Preferred over the #1 prestige primer*
- Hydrates better*
- Smoother, brighter and more even complexion*
- Makeup lasts longer*
*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling primer from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.
This miracle worker primes, hydrates and brightens. Wear alone or under makeup to enhance your complexion with a bright, youthful glow.
Benefits:
- Infused with Blue-Green Algae to tone, refresh and brighten skin
- Hyaluronic Acid formulated to hydrate and restore a youthful glow
NEW! Pore Deactivator Pore Minimizing Primer $11.99 (30 mL, 1.01 US fl. oz.)
BETTER THAN THE #1 PRESTIGE PRIMER*
JOAH Pore Deactivator outperforms the #1 prestige primer
Why Pore Deactivator Pore Minimizing Primer is Better Than the Best:
- Preferred over the #1 prestige primer*
- Minimizes the look of pores better*
- Reduces shine better*
- Smoother, more even complexion*
- Makeup lasts longer*
*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling primer from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.
Translucent formula quickly minimizes the appearance of pores & fine lines, complements all skin tones and helps makeup stay put! Wear alone or under makeup to blur flaws, fight shine & create a smooth base.
Benefits:
- Infused with Tea Tree Extract, with skin healing and antiseptic proprieties
- Eliminates the appearance of pores, improves skin texture
- Reduces appearance of fine lines and wrinkles
Brow Down to Me Precision Brow Pencil $8.99
BETTER THAN THE #1 PRESTIGE BROW PENCIL*
JOAH Brow Down to Me Precision Brow Pencil outperforms the #1 prestige brow pencil
Why JOAH Brow Down to Me Precision Brow Pencil is Better Than the Best:
- Preferred over the #1 prestige brow pencil*
- Better brow definition*
- More precise application*
- Blends more easily*
- Longer-lasting wear*
- More smudge-resistant*
*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling brow pencil from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.
Like a magic trick for brows! Ultrafine tip creates ?ne hair-like strokes, while the spoolie side smooths brows into place. Available in 6 shades including cool brown, cool taupe, warm medium brown, brunette, black brown and ebony.
Benefits:
- Budge proof
- Smudge proof
- Lasts all day
- Spoolie-brush keeps brows in place
Make Her Gel-ous Gel Eyeliner $7.99
BETTER THAN THE #1 PRESTIGE PENCIL EYELINER*
JOAH Make Her Gel-ous Gel Eyeliner outperforms the #1 prestige pencil eyeliner
Why JOAH Make Her Gel-ous Gel Eyeliner is Better Than the Best:
- Preferred over the #1 prestige pencil eyeliner*
- Glides on more easily*
- Longer-lasting wear, budgeproof*
- Smoother application*
- More precise application*
- Better color intensity*
- Creamier*
*Based on a usage study with 100 U.S. women in Oct. 2019 in comparison to the #1 selling eyeliner from NPD Group, Inc/U.S. Prestige Beauty Total Measured Market Makeup Sales, 1H 2019.
Go ahead, make them gel-ous! Gel pencil glides on as seamlessly as felt-tip or liquid eyeliner, with the control and staying power of a pencil. Available in 6 shades including blackest black, black brown, brown, pearl brown, purple and granite.
Benefits:
- Waterproof
- Retractable
- Long-lasting
- Budge proof
- Sharpener included
All JOAH products are available at JOAHbeauty.com, CVS.com and select CVS stores across the U.S.
FOR MORE INFORMATION: JOAHbeauty.com
FACEBOOK/INSTAGRAM/TWITTER: @JOAHbeauty #JOAHbeauty #BetterThanTheBest
MEDIA CONTACT:
Dominique Barchus / Dominique.Barchus@civic-us.com/ 212.426.7006
About JOAH
JOAH. Smarter Beauty. Like You.
JOAH is the brainchild of a squad of beauty-mavens obsessed with creating innovative high-quality, easy to use products that work hard + play hard. In a world with endless options, we wanted to bring our fellow beauty-istas a new-gen beauty brand that celebrates individuality and self-care with skin loving products designed to empower you to be the best version of yourself.
SOURCE JOAH
https://www.cnn.com/2018/04/11/health/korean-makeup-beauty-health-benefits/index.html
https://www.joahbeauty.com/meet-joah
https://www.byrdie.com/joah-beauty-review
https://www.reddit.com/r/drugstoreMUA/comments/9ndpim/has_anyone_tried_joah_cosmetics_from_cvs/
https://stylesprinter.com/joah-beauty-cvs/
https://qz.com/quartzy/1344955/cvs-is-launching-the-k-beauty-line-joah-with-kiss-products/
https://www.joahbeauty.com/meet-joah
https://fciwomenswrestling.com/
https://www.fcielitecompetitor.com/
