Elizabeth Arden – Revlon, Two Beautiful Women Merge

The beautiful cool girls always hang out together.

Whether it’s in a bikini on some azure beach or strolling down a downtown landscape in business attire, good looking women in partnership are a male and female fan magnet.

We can never get enough beauty in life.

Major news is flowing out of the beauty and cosmetics world as two very beautiful female friendly corporations have become partners.

Let’s hang out with some gorgeous women and listen to the news.

fciwomenswrestling.com article, elizabetharden.com photo

On June 16, 2016, the global news giant bloomberg.com reported, “Revlon Inc. will acquire Elizabeth Arden Inc. for about $419 million, a wager that uniting two aging cosmetics giants can reinvigorate both companies’ brands.

The $14-a-share deal values Elizabeth Arden at about $870 million when debt is included, New York-based Revlon said on Thursday. The cash transaction represents a 50 percent premium over Elizabeth Arden’s closing price of $9.31.”

We know that you’ve heard about Elizabeth Arden, but let’s get to know her a little better, especially since she’s been hanging out with Taylor Swift, Mariah Carey and Britney Spears.

Sensuous Mariah Carey

Elizabeth Arden is a global prestige beauty Products Company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The Company’s brand portfolio includes Elizabeth Arden skincare, color and fragrance products; its professional skin care lines, Elizabeth Arden RX and Elizabeth Arden PRO.

And you know what? United, we are the world.

As a global community, we all have history with Elizabeth Arden. Let’s review the world’s love affair with Elizabeth Arden.

Even great memories tend to fade so let’s allow this great company to speak for herself and at corporate.elizabetharden.com she happily shares. “A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she traveled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.

Elizabeth Arden’s fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets. She lived by her mantra, “To be beautiful is the birthright of every woman.”

Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of Total Beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.

Miss Arden was uncompromising in her vision to create the new and absolute best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II.

Elizabeth Arden’s list of beauty innovations is long. She was the first to introduce eye makeup to the women of America and pioneered the creation of the “makeover.” With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder’s name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.

By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe, and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden.

Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.”

What a wonderful and inspiring story.

The company continues to attract the great looking BFFs.

We love to get the inside scoop.

On May 12, 2016 as reported at PRNewswire, “Elizabeth Arden, Inc. (NASDAQ: RDEN), a global prestige beauty products company, announced today that it has signed an agreement to acquire the global license and certain related assets for the Christina Aguilera fragrance business from Procter & Gamble International.

Internationally acclaimed superstar recording artist Christina Aguilera introduced her first fragrance in 2007. Today her fragrances command a global reach and have seven brands. In addition to being the No. 1 celebrity fragrance brand in Europe, it stands as the most awarded celebrity fragrance brand in this region.

“We are tremendously excited with our agreement to acquire the Christina Aguilera fragrance license,” said George Cleary, President Global Fragrances at Elizabeth Arden. “This stellar brand is one with a global footprint and a significant international presence in Europe. This acquisition is consistent with our strategy to acquire brands to grow our fragrance business on a global basis, and we look forward to working with Christina to advance the success of this luxury, longstanding fragrance brand.”

Christina Aguilera said, “I really enjoy developing my fragrances and I am excited to continue the process with Elizabeth Arden. Their commitment to creating fragrances is important to me and I know they will do a great job helping me deliver top quality product to my fans.”

Regarding the merger with Revlon, there is great news. In the above Bloomberg article they add, “Bank of America Corp. and Citigroup Inc. have committed about $2.6 billion to help pay for the acquisition and refinance Elizabeth Arden’s debt, Revlon said. The company expects cost savings of about $140 million from the merger by eliminating duplicated operations, gaining purchasing power and sharing a distribution network. Elizabeth Arden shares soared as much as 50 percent to $14 in late trading after the purchase was announced, in line with the transaction price.”