January 16, 2020,

Innovation bursting with incredible choices and options have often described the clothing subscription box services when they first entered the market.

They were the latest and greatest innovative idea and revolutionized the fashion industry.

Subscription boxes are a recurring delivery of niche products as part of a marketing strategy and a method of product distribution.

They target a wide range of customers and cater to a variety of specific needs and interests.

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One early subscription box available was called The Sampler, which first became available in 2004 and offered samples of products from independent web-based artists, crafters, zines and shops.

Another was Granny’s Attic of Mobile which began offering subscription services from its website in 2005, specifically for customers who collected various artistic painted ponies.

Intriguing. From humble beginnings, the subscription box market has really grown.


It is estimated that there are 400 to 600 different kinds of subscription boxes in the United States alone and more overseas.

The power of the subscription service is that they vary in both cost and frequency, making them more accessible to a greater range of customers with different socioeconomic backgrounds.

There was a time when sauntering into upscale niche retail stores made certain customers uncomfortable.

Now you can order any upscale item or otherwise from the comfort of your home.

Subscription boxes tend to range from $10 to $100.

The recent news regarding subscription boxes is mostly good, but as you might have expected, any once sizzling hot industry tends to cool off and plateau. Flatten out if you will. Lose steam too.

As reported by Forbes Magazine on December 20, 2019, “After a decline to $318 million last year, the lowest mark in at least four years, U.S. venture capital funding for subscription boxes as of December 12 this year had risen by a third, to $426 million, according to PitchBook.”

That is not bad. The latest news is steady and getting better. We think.

Today there are about 3,500 subscription box services.

From the outside looking in, that seems like a lot.

Little wonder. The choices and options of categories to choose from have far out grown the fashion industry. Now services range from food, beauty and fashion to niche categories including female hygiene products, toilet paper and more.

One newer service that caught our eye is Emma and Chloe, a newer subscription box with a French twist.

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As shared at popsugar.com, “Picking out the right jewelry can be overwhelming, especially with the abundance of options out there. That’s why we were thrilled to learn about Emma & Chloé, a jewelry subscription box inspired by all French women and their many styles.”

We love a French twist.

Here is their message, “Since 2013, Emma & Chloé has been revolutionizing the world of French accessories by offering a wide, quality choice of French Designer Jewelry. Now you can get the same gorgeous and unique French-designed jewelry pieces delivered right to you each month.

More than 10,000 accessories addicts like you trust Emma & Chloe to source the best in French jewelry design for them each month.

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Our aim is to showcase the many different styles available in France today, while keeping the elements that have made French design unique, chic, and highly coveted throughout the world for centuries.

We research and promote emerging French designers so that you, our customers, can show off pieces on the cutting edge of jewelry design each month.

We’re based in the heart of Paris, to be close to our designers and to stay in touch with the latest French design trends. We released in the US in January, our amazing US team located in New York will be happy to help you!

We’re always on the lookout for the pieces that embody French fashion and make French women among the most stylish in the world. We’re excited to be able to bring the unique French fashion sensibility to a US audience.

You’ll never know exactly what you’re going to get in each Emma & Chloe Jewelry subscription box, but you do know it will always be unique, elegant, and perfect for you and your sense of style.”

We love their style. Perhaps you will as well.

Across the industry, many shoppers remain loyal. Given the benefits that subscription services add to our economy, that is the best news of all.

Please keep reading.

More Than Half of Online Shoppers (54%) Are Members of Subscription Box Services, as Industry Caters to Consumers’ Desire for Convenient, Personalized Experiences

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One of every two online shoppers say they are a member of a subscription box service, according to a new report from Clutch. Subscription box services satiate consumers’ desires for convenient and novel experiences. The top five brands of subscription box services are Dollar Shave Club, Ipsy, Blue Apron, BarkBox, and HelloFresh.

WASHINGTON, Sept. 30, 2019 /PRNewswire/ — Subscription box services can deliver anything from the mundane, such as razors or makeup, to the bizarre, including collections of carnivorous plants or bone specimens, to consumers’ doorsteps.

A new survey by Clutch, the leading B2B ratings and reviews platform, finds that .

Subscription box services appeal to modern consumers’ desire for a convenient yet personalized shopping experience.

Dollar Shave Club, Ipsy, Blue Apron Are Top Subscription Brands

Dollar Shave Club launched its path to success in 2012 with a humorous viral video advertisement that asked, “Do you think your razor needs a vibrating handle, a flashlight, a backscratcher, and 10 blades?” The premise of a convenient service delivering personal grooming products to people’s homes resonated, and the company grew, selling for $1 billion in 2016.

Clutch’s survey finds Dollar Shave Club to be the most subscribed-to service. Nearly one-third of subscription box members (29%) receive packages from the brand.

Rounding out the top 5 brands are Ipsy (21%), Blue Apron (17%), BarkBox (17%), and HelloFresh (16%).

The top brands fall into laid out by management consulting firm McKinsey & Company: curated services, replenishment services, and access services.

Dollar Shave Club primarily offers a replenishment service, which replaces the same items on a regular basis. The other four brands offer a curated service, which sends collections of new, personalized items on a regular cadence.

Subscription Box Services Grew Thanks to Social Media, E-Commerce

Clutch spoke with Amir Elaguizy, the co-founder of Cratejoy, a global subscription box marketplace. Elaguizy attributed subscription box services’ rise in popularity to:

  • The growth of e-commerce
  • Increased social media use
  • Consumer comfort with pay for value over time

E-commerce retail sales passed the volume of in-store sales for the first time in 2019. The line has blurred between what is an e-commerce company and what is a subscription box service.

“[E-commerce has] shifted. … It used to just be you’re a subscription box or you’re an e-commerce company,” Elaguizy said. “Now, it’s just all direct-to-consumer e-commerce. Sometimes they have subscriptions, and sometimes they don’t.”

Meanwhile, social media allows groups with niche interests to connect and grow, showcasing their power as a potential profitable subscription box service audience.

Finally, consumers no longer need the direct association of purchasing items for an exact price. Instead, subscription boxes allow consumers to receive value over time for a flat fee.

Clutch’s survey included 528 U.S. respondents who ordered an item online within the past six months.

Read the full report:

For questions or comments, contact Riley Panko at 223819@email4pr.com

About Clutch
Clutch is the leader in connecting global service providers with corporate buyers from around the world. The ratings and reviews platform publishes the most extensive and referenced client reviews in the B2B services market. Clutch has grown by 50% or more every year throughout the past five years and is ranked #412 in Inc.’s 2018 and #773 in Inc.’s 2019 list of the fastest-growing private companies in the U.S. and #27 in LinkedIn’s list of the top 50 startups.

Riley Panko
(202) 899-2779


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Opening photo Emma and Chloe credit