Packaging and branding must excite and engage to impel us to move forward, purchase or participate.

Even though we know that oatmeal is good for us, it’s the branding and packaging that can make all of the difference.

We also know that a customized fitness and wellness program is good for us but so often it takes a beautiful, smart girl like Nora Tobin to impel us to move forward and participate. article, photo article, photo

We sure need to.

Physical inactivity can lead to obesity and Type 2 diabetes, according to the Center for Disease Control, while regular exercise can help control weight, and reduce the risk for developing heart disease and some cancers, while providing mental health benefits.

“Leave all the afternoon for exercise and recreation, which are as necessary as reading. I will rather say more necessary because health is worth more than learning.”… Thomas Jefferson

According to, “A new government study estimates that nearly 80 percent of adult Americans do not get the recommended amounts of exercise each week, potentially setting themselves up for years of health problems.

Researchers at the Centers for Disease Control and Prevention (CDC) analyzed survey data collected from more than 450,000 U.S. adults ages 18 and older who were randomly phoned across all 50 states.”

It appears we need some nudging and we’ve found just the right packaging. article, photo article, photo

Let’s jog over to Nora’s home and meet her. We’re sure that she will help you move the needle.

At she smiles, “Nora has appeared in numerous ad campaigns that have included billboards in Times Square, Sunset Blvd and Miami as well as ads in Glamour, People and ESPN Body Issue.

Weekly Lifestyle Columns and Videos for OK/Star Magazines and RadarOnline (Total Reach: 30 Million)

Nora is a Health & Fitness Consultant to 5-Star hotels, Wilhelmina model and editor for premium publishers, certified as a Performance Enhancement Specialist, Nutrition Specialist and CPT. She is also certified in advanced scuba, cliff, helicopter, zodiac and river rescue.

She has hosted numerous wellness and influencer events for brands including Shape Magazine, Eddie Bauer, GoPro, Roxy and Fabletics. Nora has worked with thousands of people to improve their overall wellbeing through fitness, nutrition and positive mindset.

Tahoe born and bred, her adventures have taken her ski mountaineering and rock climbing peaks. She has competed on the AVP, CBVA and Corona Wide Open beach volleyball tours.

Nora combines her experience and education with a positive, energetic approach to deliver a sustainable effective wellness program.”

Nora certainly is a fine example to follow. She is active with a capital A. article, photo article, photo

The fun and informative site loves her packaging as well, “Nora Tobin is Shape magazine’s Fitness Editor, monthly columnist and featured model. She also writes weekly articles for Shape’s website, Huffington Post, SheKnows and her own blog,

Nora is a Performance Enhancement Specialist, CPT, Nutrition Specialist, Corporate Wellness Director and rescue diver. She’s competed at a high level for beach volleyball on the AVP, CBVA and Jose Cuervo Open.

Nora is a model and brand ambassador. She has been featured in national ad campaigns that have included billboards in Times Square, Sunset Blvd and Miami as well as ads in Glamour, People and ESPN Body Issue. She is also the Wellness Director for Belmond Hotels.”

There are those important words, Brand Ambassador.

Is Nora inspiring you to participate? article, photo article, photo

Maybe if we find out what inspires her, the decision making will be contagious. Let’s listen in.

In her interview with, when asked what inspires her she replied, “I’m inspired by my parents, definitely. I grew up in Lake Tahoe [California], and they took us to do all these different sports in every season. Snowboarding, mountain biking, rock-climbing, and all the things that you can do up there. They were just always so fit and active, so they made sure we were fit and active. We always did beach sports as a family. They just really inspire me to keep going and do what I love. That goes for sports and business. They have just been really enthusiastic about my career and what I want to do. We just really work like a great team.”

Very enlightening and inspiring.

It appears following Nora is a great decision. You’ll have plenty of company. Essentially 30 million people do.

Still, if you want to confirm your decision, there are some essential elements in choosing the right fitness program.

Reviewing and listening to different points of views are very helpful and we are providing that here for you with a visiting speaker.

And by the way, thanks again Nora.

6 Steps to Pick a Program to Lose Weight Quickly

By Kathy Woodson

As many who have tried already know, losing weight can be a complicated and frustrating goal. And even more frustrating is trying to keep the weight off. With the large number of weight loss solutions, one of the many challenges to losing weight is picking one that is effective, healthy and works for you. But how do you know which program to try?

Here are 6 steps that will help you:

  1. Look at the credentials of the people who have written it, both education and experience.
  2. It should be based on solid nutritional information, that is based on research and that is well explained – no fad diets!
  3. It should teach and emphasize the importance of incorporating the nutritional principles into your life, of making the way of eating a lifestyle.
  4. There should be a step by step action plan that is easy to understand and therefore easy to follow.
  5. It should be a comprehensive program, with the focus on being healthy.
  6. Make sure that it makes it as easy to follow as possible, by providing detailed daily meal plans, shopping lists and recipes.

Many people are willing to forgo nutrition for a period of time if they will lose the weight. This should never be an option. The goal should always be to pick a program that focuses on healthy eating and that creates a permanent change in eating habits. Weight loss should be accomplished at a sensible pace – be a little suspicious if the promises made are too good to be true.

The additional benefit of picking and following the right program to lose weight quickly and safely is the increased health and vitality that you will experience. Decreases in blood sugar levels, lowered cholesterol, increased energy, elimination of digestive discomfort and cleared skin conditions are just a few of the benefits that people can experience through a good nutritional program that results in safe and permanent weight loss.

While these 6 steps will help you choose a good program for you to follow, the real trick to losing weight is following it. But if you have chosen well, you will be encouraged to follow it by how much better you feel!

For more weight management information, go to [], the site to lose weight and be healthy!

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Sources:, Wikipedia,, FCI Elite Competitor, photos thank you Wikimedia Commons.