March 31, 2019,

Stories about cute cuddly kids screaming and running around the house with joy for decades have provided some of the best comedic moments and punchlines for Hollywood movies.

One such movie was, well, magical.

Nanny McPhee is a 2005 British family comedy fantasy film based on Nurse Matilda by Christianna Brand. Set in Victorian England, the film stars Emma Thompson as Nanny McPhee, along with Colin Firth and Angela Lansbury.

Here is the tale of the celluloid.

Widower Cedric Brown (Colin Firth) hires Nanny McPhee (Emma Thompson) to care for his seven rambunctious children, who have chased away all previous nannies. Taunted by Simon (Thomas Sangster) and his siblings, Nanny McPhee uses mystical powers to instill discipline.

With discipline and a little magic, she transforms the family’s lives. In the process, she becomes more beautiful each time the children learn a lesson. Her warts begin disappearing, her long tooth and oversized nose shrink and her wiry greying hair becomes lustrous and auburn.

Oh the beauty of magic.

If only if could happen in real life.

What most working mothers with children experience in trying to find daycare for their precious children is anything but magical.

Unless you find forking over large sums of your pay check magical. If anything, it’s scary.

In terms of daycare costs the informative site appropriately titled educates, “When you take various factors into account, including the age of the child and the type of care, the average cost of daycare is between $9,000-$9,600 a year: more expensive than in-state tuition once you count in books and supplies.”

Actually that sounds like a bargain.

According to Fortune Magazine, in 28 states, plus the District of Columbia, the cost of center-based infant care exceeded one year’s worth of tuition and fees at a four-year public university.

Let’s allow that to sink in for a minute.

As parents you already know that you are going to have to save a massive amount of money to pay for their college education. What many parents didn’t factor in if both are working fulltime is the rising costs of daycare that makes it incredibly hard to not only save for that future education but make ends meet in the present as well.

So depending upon the state that you live in, the numbers could vary but one thing that they all have in common is that the cost compared to your yearly take home pay is very high.

Time for a second opinion.

At the enlightening financial planning site they add, “It’s no secret that having children is expensive. In fact, it’s estimated that raising a child to age 17 now costs a staggering $233,610. Paying for daycare can be one of the major financial challenges for working parents.”

Many women are also choosing to return to work after having children. According to the Department of Labor, 70 percent of women with children under age 18 are a part of the workforce.

With rising costs like these, parents may consider alternatives to traditional childcare. Working from home is one option. What about a more creative solution at the office?

Where is a real life Nanny McPhee when you need one., Luis Quintero photo credit

We think we have found a group to imitate.

The company Maisonette is opening eyes.

Maisonette Inc. develops and operates an online marketplace for baby and child products. The company was incorporated in 2016 and is based in Brooklyn, New York.

Two entrepreneurial mothers who are also former Vogue employees started, a one-stop marketplace for children’s apparel, accessories and toys.

Previously when Sylvana Ward Durrett and Luisana Mendoza Roccia were working at Vogue, they realized there was no centralized retailer catering to the growing children’s apparel market.


They created their own.

While they can’t solve the western world’s challenge regarding daycare, they are refreshing in their approach to the bring your kids to the office work philosophy.

How so?

By example.

As shared at Forbes Magazine, “Former Wintour protégés Sylvana Ward-Durrett and Luisana Mendoza de Roccia are flipping the script on traditional office rules (and etiquette) as working mothers and founders of lifestyle e-tailer Maisonette, the premier digital marketplace for high-quality children’s brands and boutiques.”

The company is a collaborative corporate playground where kids are tenderly described as “minis,” nap time is encouraged, and motivated millennial staffers chip in for babysitting duty.

“Research has shown time and time again that infants who receive the high-quality child care and early education programs do better in school, have more developed social skills, and display fewer behavior problems.”… Judy Biggert

Okay. We sense we are understanding the concept.

It appears, comparable to community sharing, only some of the staff are cooperating with one another in sharing the childcare responsibilities., photo

We want to feel their magic. Time to visit their office at “What is Maisonette? Your favorite children’s luxury brands and independent boutiques—all in one magical place. Because finding tiny, tasteful clothing, accessories, and home décor shouldn’t be a game of hide-and-seek (leave that to your little human). Maisonette adds style to your child’s life and simplicity to yours. Now that’s truly aww-inspiring.

Maisonette elegantly aggregates the best children’s products from around the world, creating an expertly curated shopping experience for you and a superior platform for mini-me designer brands and off-the-beaten-path boutiques alike. Think of us as your shortcut to fashion for short people.”

Children described as short people and minis. Cool. Cute.

They make your shopping experience easier and more expansive, stocked with quality products while providing a very childcare friendly environment in their own work place.

If anyone should know how special they are it is their friends at who smile, “As the first to exclusively aggregate the stylish boutique children’s space, Maisonette is revolutionizing its industry as a convenient one-stop shopping destination of high-quality apparel, accessories, toys, furniture and home décor for children up to 12 years old.”

Their team offers world-class brands like Bobo Choses, Native, Minnow Swim, Petit Pehr, Caramel London, PlanToys and Oeuf.

Along with working mothers the team is attracting legions of worldwide parent groupies, including celebrity moms Chrissy Teigen, Gwyneth Paltrow, Keri Russell, and Molly Sims.

That our friends is good company.

Happy children and mothers working and playing in the same environment while the company earns a great profit.

That’s a magical formula ideal for any movie script.

We love it when great people, with cute little people, lead by example., photo via

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Opening photo photo credit via MarketWatch