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April 20, 2025,
Great to be comfortable in your own skin.
Especially when it makes you look so beautiful.
Glowing and vibrant. That’s what some products can do for you.
They can make you comfortable in your own skin, even when it is produced by someone else, who sometimes seems like family.
Skims is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede and Jens Grede. Skims has a focus on body positivity and inclusivity across the brand and practices inclusive sizing.
Skims has a wide range of sizes ranging from XXS to 5XL.
Very inclusive. It is great they let virtually everyone have some skin in the game.
Skims shapewear also comes in nine different shades to accommodate different skin tones. In addition to shapewear, Skims has released an array of collections in lounge wear, lingerie and accessories including bras, underwear, bodysuits, dresses, shorts, sweatpants, tops, hoodies, sweaters and slides.
Have they been successful?
The company was valued at over $4 billion in July 2023.
Skims’s initial launch resulted in more than US$2 million in profit and the company selling out of merchandise in 10 minutes. The company claims to have sold more than three million products in its first year in business.
The company was сo-founded in June 2019 by American media personality and businesswoman Kim Kardashian, and Swedish entrepreneur Jens Grede. His wife is Emma Grede, a major inspiration. Prior to creation of this line, Kardashian was inspired by her own creative work of altering clothes.
So, who is Emma Grede?
Emma Grede is a British businesswoman, entrepreneur and fashion designer.
She is recognized for her business ventures involving members of the Kardashian family and serves as the CEO and co-founder of the denim company Good American, a founding partner of Skims, and co-founder of Safely.
That’s a lot.
Time to travel to Kim’s website.
Let’s hear from the boss. “Born from my lifelong passion for beauty and inspired by the insider secrets I’ve gathered over the years, I created SKKN BY KIM to make premium skincare and makeup accessible to everyone. My mission is to redefine beauty standards, champion inclusivity, and inspire confidence through our efficacious product range. I can’t wait for these products to become part of your daily routine! Xo, Kim”
Well, with the billions in sales, her product is a part of many people’s lives.
The success of her product speaks to her philosophy. She adds, “At SKKN BY KIM, we embrace the philosophy that confidence begins with the glow of healthy, radiant skin, and that self-expression is the essence of beauty.
At the heart of our brand is Kim’s commitment to excellence. Each product in our lineup is rigorously tested for efficacy and crafted with clean, proven formulas that improve the look and feel of skin with every wear.”
Kim has also been extremely successful with her famous family’s television series, Keeping Up With The Kardashians.
The idea of creating a reality series originated in 2006 when Kris Jenner showed an interest in appearing on a television show together with her family.
Keeping Up with the Kardashians is an American reality television series which focused on the personal and professional lives of the Kardashian–Jenner blended family.
Keeping Up with the Kardashians was universally panned since its premiere.
It was often criticized for the high degree of emphasis on the “famous for being famous” concept, and for appearing to fabricate some aspects of its storylines. However, some critics described the series as a “guilty pleasure” and acknowledged the family’s success.
We greatly agree.
Despite its negative reviews, Keeping Up with the Kardashians attracted high viewership ratings, becoming one of the network’s most successful shows and winning several audience awards.
The Kardashians are always on the move.
Involved in big moves.
Making big moves.
Here is another one.
SKIMS ACQUIRES SKKN BY KIM FROM KIM KARDASHIAN AND COTY, BRINGING KARDASHIAN’S BEAUTY NIL RIGHTS & VENTURES UNDER THE SKIMS BRAND
News provided by
Mar 24, 2025, 15:59 ET
LOS ANGELES, March 24, 2025 /PRNewswire/ — SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand. This bold move marks a pivotal expansion for SKIMS, expanding its portfolio beyond apparel.
Since its 2019 debut, SKIMS has redefined inclusivity and innovation, delivering solutions for every body—spanning shapewear, intimates, loungewear, swimwear, pajamas, and the recently announced NikeSKIMS activewear partnership with Nike. Now, by acquiring Kardashian’s majority stake and Coty’s minority stake in SKKN by Kim, SKIMS consolidates Kardashian’s lifestyle portfolio, integrating her expertise in cosmetics, skincare, and fragrance into its ecosystem.
Kardashian’s beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won “Fragrance of the Year” at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.
“My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,” says Kardashian, SKIMS Chief Creative Officer and Co-Founder. “Uniting everything under the SKIMS brand streamlines that vision.”
“This acquisition isn’t just growth,” says Jens Grede, CEO and Co-Founder of SKIMS. “It’s about the strength of our brand and our ability to enter a new category with authority.”
Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian’s proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women’s underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here.
SKIMS Press Contact:
media.relations@skims.com
SOURCE SKIMS
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OPENING PHOTO Shutterstock-Asatur-Yesayants-photo-credit-Editorial-use Femcompetitor.com, grapplingstars.com, fciwomenswrestling.com, fcielitecompetitor.com, fciwomenswrestling2,com
https://en.wikipedia.org/wiki/Skims
https://en.wikipedia.org/wiki/Emma_Grede
https://skknbykim.com/pages/about-us
https://en.wikipedia.org/wiki/Keeping_Up_with_the_Kardashians
https://www.fciwomenswrestling2.com
https://www.fcielitecompetitor.com/
https://fciwomenswrestling.com/
