Private conversations filled with colorful descriptions of another person’s qualities that seem to stand out the most, while they are not standing there in front of you, in terms of honesty says a lot.

She is compulsive, driven, not focused, intense, overly friendly at first, critical of other employee’s mistakes and the like.

It doesn’t mean that she doesn’t have good qualities but if you are about to meet her for the first time, your fellow friend and employee will tend to provide you with the warnings first.

In our circle someone close to us was described by more than one colleague as expecting too much of others and holding them to too high a standard.

The appraisals kept coming.

They also felt that she didn’t suffer fools well. Figure that one out. She was well-respected but not loved.

Having said that, we just met someone online.

It’s a she and we’re very excited.

She’s beautiful, elegant, bright, well-off, vibrant, inspiring, a risk taker, influential and effectively strategic.

Her greatest attribute is that she is an incredibly hard worker.

Are you falling in love? Please don’t. It’s not about that.

It is about changing your life through some great financial strategies that clearly changed and improved hers.

Alexa von Tobel is the founder and CEO of, a personal finance website.

Ms. von Tobel is the author of the New York Times bestseller Financially Fearless, which debuted on December 31, 2013.

Word on the Google Street is, “It’s time to throw away all your old notions of what financial advice should look like. Because if you’re looking for a book to put you on an austerity savings plan that has you giving up vacations and lattes, you’re out of luck.  But if you’re looking to get your finances in rock-hard shape–in less time than it takes to finish a workout–then Alexa von Tobel, Founder and CEO of LearnVest, has your back.”

You see what we mean and Alexa is not even standing here?

She is outstanding. Very outstanding.

This mother of two is working hard to make financial advice accessible for millions of Americans. article, photo via Community Table – Parade

We certainly can use her advice. According to in May of 2018, “Northwestern Mutual’s 2018 Planning & Progress Study, which surveyed 2,003 adults, found that 21 percent of Americans have nothing saved at all for their golden years, and a third of Americans have less than $5,000. To put that into perspective, it means that 31 percent of U.S. adults could last only a few months on their savings if they had to retire tomorrow.”

Alexa? We need your help.

Ms. Von Tobel has appeared on several local and national televisions shows including: The Today Show, Good Morning America, CBS This Morning, CNN Newsroom, Anderson, Katie Couric, The Rachel Ray Show, The Nate Berkus Show, Bloomberg, CNBC Power Pitch, MSNBC Your Business, NBC 4 NY and several others.

In April 2014, Alexa was selected as an inaugural member of the Presidential Ambassadors for Global Entrepreneurship. Very impressive.

So is her company.

LearnVest is an American financial planning company that sells personal finance software. Alexa entered Harvard Business School in the fall of 2008, but took a leave of absence and launched LearnVest.

LearnVest’s headquarters are in New York and they have an Expert Hub in Phoenix.

The organization was selected as a TechCrunch50 2009 Company and debuted in September 2009 at the TechCrunch50 conference in San Francisco.

On March 25, 2015, Northwestern Mutual Life Insurance Co., based in Milwaukee, announced it would acquire LearnVest.

Now that is an example of success that so many of us would love to follow. What was the word on the street about that acquisition?

On March 25, 2015, Fortune Magazine wrote, “Betting big on personalized financial planning, financial services company Northwestern Mutual will acquire startup LearnVest for what sources say is more than $250 million in cash.

LearnVest’s basic resources are free. Its customers can pay extra—$299—to engage a financial planner who will give them advice about spending, budgets, investing, and more. With about 1.5 million users, and tens of thousands of paid subscribers, LearnVest carved a niche in the financial planning business by attracting young professionals who sought a more modern way to manage and budget their money.”

Whatever Northwestern heard about LearnVest, they clearly liked it.

Based upon that, why don’t we visit their website?

At they speak simply and direct about their mission. “Managing your finances can be complicated and stressful. After all, your money doesn’t come with a manual. And that’s exactly why we’re here.

At LearnVest, we believe money should be a source of strength (not stress) no matter how much you have or where you’re starting from. We’re here to educate and empower you so you can start off right and achieve your goals – whether you want to take a dream vacation, put a down payment on your first home or start planning for retirement.”

That makes perfect sense. We then began to look around and take it for a test drive ourselves. We loved its smooth handling and how it hugged the mind.

There are so many categories to casually wander into and learn much. Here are two that stood out to us.

October is here. Happy days. So what should we focus on in terms of finding the best bargains?

They suggest, “Holiday airfare. Here’s where it pays to be that person dreaming of tinsel before the leaves start changing. Stats from Hipmunk show booking the week of October 1 for Thanksgiving flights can save the average traveler up to 23% off peak prices. And booking Christmas travel by the middle of the month can yield 25% in savings. After Halloween, prices for flights continue to inch up every day.

To save even further, research prices on one-way tickets across multiple carriers, and review costs to fly in and out of different airports, recommends consumer and money-saving expert Andrea Woroch.”

Good advice. The more flexible you are on departure and return dates and airport choices, it appears the better prices you will find.

Here is another.

“A new car. If it’s time to trade in for a new set of wheels, now’s a good time to do it. Many car dealerships will slash prices this fall to clear last year’s inventory and make way for shiny 2019 models. If you don’t care for any of the new-model upgrades, choosing a 2018 version can potentially you save thousands of dollars on a new car. Maximize your savings strategy by timing your visit at the end of the day, the end of the weekend, or even the end of the month when dealers are willing to negotiate better offers to meet monthly sales quotas.”

You see what we mean?

We enjoyed tire kicking around the website.

We really enjoyed meeting Alexa von Tobel online.

She’s not standing here but based upon everything that we have researched (now whispering), she is one of the hardest working and financially savvy women that we know of.

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