Factors that affect a corporate sponsor’s decision to select a celebrity endorser besides their global popularity could be varied and very secret.
Factors that affect a consumer’s decision to purchase the product being pitched by the celebrity are varied but trust is probably high upon the list.
In terms of living the good life, no make that the great life, no make that the perfect life, Kendall Jenner seems to have gotten that right.
So when she pitches eye liner that can make a girl feel that she is sharing just a little of that perfect life, it’s easy to trust her since her own life is so spectacular.
The global cosmetic giant Este lauder seems to think Kendall is believable and spectacular.
As reported at elcompanies.com, “Estée Lauder unveiled its first campaign starring newly signed Insta-girl Kendall Jenner to support the launch of Little Black Primer™. In her product debut, Kendall is featured in a 38-second black and white film introducing Estée Lauder’s new multi-tasking, tinted primer. Little Black Primer™ can be worn alone to tint lashes, under mascara to amplify volume and length, or over mascara to set lashes with a water-resistant finish.”
Another media giant site, people.com adds, “It was only a matter of time before Kendall Jenner nabbed a beauty campaign. And with the 19-year-old model’s crazy-successful career trajectory (here’s a recap of her amazing year), it’s no surprise her first one is huge. Kendall is the new brand ambassador for mega-cosmetics label Estée Lauder.”
They also share a quote from Estée Lauder Global Brand President Jane Hertzmark Hudis who smiles, “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
Wouldn’t you agree that Kendall is the ultimate in virtually everything?
The cosmetic company is happy to sing Kendall’s praises. “It’s not an overstatement to say that Kendall Jenner’s name precedes her: at just 19-years-old, fashion’s latest It Girl has practically grown up in the spotlight. But the past year has seen the tall, lithe brunette carve out her own path as one of the most in-demand models of the moment. From her runway debut on Marc Jacobs’ Fall 2014 runway, to walking the Chanel couture show this summer at the special request of designer Karl Lagerfeld, Jenner’s casting in a dozen key fashion shows, multiple magazine covers and editorials, and one very coveted Givenchy ad campaign are proof positive that her star is rising. Her 15 million-and-counting Instagram followers only serve to hammer that point home.
Jenner’s recent string of successes combine to make the next chapter in her life as a member of the Estée Lauder family that much more exciting—and who better to quiz the L.A.-born stunner on her whirlwind journey to beauty ambassadorship than backstage regular and fellow Estée Lauder spokesmodel, Joan Smalls. Here, Estée Stories sat in on the set of their forthcoming campaigns as Smalls and Jenner shared advice on walking the runway, the merits of a “good eye,” and tips on how to take the perfect selfie.”
Look, we’re really convinced.
So, for you female athletes and especially you session girls, when it comes to the perfect makeup, what does Kendall love?
Kendall is very forthcoming when interviewed by Estée Lauder. “I’ve grown up with Estée, that was all my mom would use. I remember the old lipstick cases that were gold and mirrored. It’s such a family brand for me because it’s been there my whole life so it is crazy to actually be doing this today.”
Today we are going to focus on eyeliner.
Here is one that is very special at Estée.
Zero-Smudge Liquid Eyeliner
“For an ultra-defined line and 15-hour staying power. With this unstoppable liquid eyeliner, the smudge-free look you see in the morning is the look you keep all day.
Waterproof formula glides on, stays on, won’t budge. Superfine felt tip applicator gives you a precision line every time.”
Okay so we trust Kendall big time. We know the “who and the what” in terms of the company to use, so now we’re going to listen to the “how”.
Since we can’t go to Saigon right now, Saigon is coming to come to us.
Saigon Li is a skincare guru to the Stars and a freelance writer. She has written many articles on the subject of skincare and cosmetics.
Now she’s ready to share her Hollywood insights on how to apply eyeliner with you Session Girls.
5 Steps to Applying Eyeliner Like a Pro
By Saigon Li
Eyeliner is a small yet remarkable little tool in the process of creating a dramatic eye. In makeup, this is an element that is often overlooked because of lack of knowledge on which formula to choose (liquid, kohl, cream, or gel) and how to apply it. So if you want to know more about eyeliner and how to make it wear for hours with proper application, then read on and you will soon know how!
Step 1: Start with a Clean Face
This may seem obvious, but it is absolutely necessary. Start with a clean face and make sure to pay close attention to the eye area. Since you have natural folds around the eye, it is easy for dirt and oils to get trapped there.
Step 2: Prep the Eyes
With a clean brush, wipe away any existing makeup from the where the eyelid meets the lash line. Next, use a small bit of translucent powder and gently apply to that same area. At this step, you will also want to sharpen any eyeliner pencils if necessary. If you are a novice to eyeliner, a traditional kohl pencil would be your best choice. This is because it easily glides across the skin. A bestseller that I highly recommend is, CHANEL Stylo Waterproof Eyeliner, it has the added advantage of also being a mechanical pencil that is self-sharpening.
Step 3: Define the Top Lids
To start, place your middle finger at the outer corner of your eye and gently lift the skin up and out. With your other hand, position the pencil on the outer corner of the lash line, tilt the tip slightly, so it’s on its side and draw inward along the lash line. Use short strokes to draw and stop just before your reach the inner corner of your eye. Repeat for other eye.
*Tip: At this point, you will want to step about a foot away from the mirror to evaluate your work. If there are any gaps or uneven lines, repeat Step 3 to correct them.
Step 4: Define the Lower Lids
With one hand, using your ring finger, lightly press the skin just below the center of your lower lash line. With your other hand, place the pencil tip on top of the lashes at the outer corner, slant it so the side rests on the lash line, and draw inward (directly on the lash line). Stop just short of the tear duct (the tiny hole you see in your lower eyelid). Repeat for other eye.
Step 5: Blend & Finish
This step may not be necessary if you have large eyes that tend to dominate your face. However for others, the sharp lines of the pencil tend to make eyes look smaller, so soften the edges by gently blending them with a wedge makeup sponge. To finish the look, use a taupe or neutral eye shadow across your eyelids for a daytime effect. For a more dramatic evening look, use a shadow that is the same color as your eyeliner or use two eyeshadows that are a few shades lighter that your eyeliner. Finish with your favorite mascara.
Eyeliner should now be your best friend! Not only do you know which one to choose if you are a novice, you also know how to apply it. There are many different formulas out there on the market, so take the time and give them all a try so you can find out which one works best for you. As with any makeup application, it will take a bit of practice to apply eyeliner and make it look perfect. Be patient with yourself and soon you will have the show stopping eyes everyone envies!
Saigon is a skincare guru to the Stars and a freelance writer. She has written many articles on the subject of skincare and cosmetics.
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Article Source: http://EzineArticles.com/expert/Saigon_Li/233697
Sources: brainyquote.com, Wikipedia, fciwomenswrestling2.com, FCI Elite Competitor, photos thank you Wikimedia Commons.