As the two statuesque blondes confidently strolled into the room to pitch their product, you couldn’t help but wonder if what they were selling could possibly be more fabulous than watching them.
Well, nothing is more fabulous than watching them but their product was very intriguing and even more important, practical and functional.
It’s good that they are Best Female Friends.
It’s even nicer if they are soul mates.
It’s much better if they are Solemates, which they are, the makers of that is.
Solemates was created by two girls who hated to ruin their shoes.
Please meet Co-Founders, Monica Ferguson & Becca Brown. https://www.thesolemates.com/about
They set out to invent a solution that would prevent heels from sinking into the grass. Since launching a few years ago, they have grown into a NYC-based team that provides shoe care solutions for women who love shoes as much as they do.
Their product is ingenious.
Their high heel add on slips over your heels to keep you grounded on all kinds of soft surfaces. They’ll also keep you safe from ankle-twisting, ego-bruising altercations with sidewalk grates and cobblestones all year round.
After spending $100s of dollars on fancy high heel shoes, why have them break because you simply took the wrong step, stepping out?
Your pretty heels don’t stand a chance against wooden decks, gravel, grass, or sand. Protect your shoes, and prevent any potential face-plants, with a pair of Solemates, which are little plastic covers that slide over the bottoms of your heels and keep you from sinking-or getting stuck.
They are a must-have for outdoor weddings, these stop your heels from sinking into the ground.
As a team they are very impressive. That’s why there is so much press about them.
They pitched their wares on the popular investment television series Shark Tank and acquired a deal.
Becca Brown’s story is shared at businessinsider.com. “I actually first got the idea at my high school prom. I was dressed up with all my friends, trying to take pictures on my parents’ lawn in front of the limos. My heels kept sinking into the ground and I couldn’t stand up straight. Neither could any of my friends. We ended up having to take the pictures on the steps instead. I remember my cream satin heels were ruined — and for whatever reason, I never forgot that experience. And that wasn’t the last time I was frustrated with my heels sinking into the grass and getting ruined. So I had this idea for a heel stopper that would prevent high heels from sinking.”
In terms of solving a need problem, listening to the experiences of others can inspire you to think about doing something about it. Experiencing it yourself often motivates you to actually do something about it.
That’s when Becca told Monica Ferguson, her friend and classmate who was also a Goldman Sachs colleague at the time, about the idea.
According to Business Insider, today Solemates are carried in about 3,000 Nordstrom, DSW, and David’s Bridal stores around the world, and on major e-commerce sites like Amazon and Zappos. The company has sold several hundred thousand pairs of the small plastic caps that attach to high heels and prevent them from sinking into grass or getting stuck in cracks to customers around the world, including Oprah, Robin Wright-Penn, Viola Davis, Natalie Morales, and Carrie Underwood.
What an inspiring story that doesn’t just solely touch the soul, but also women’s hearts and savings in their pocket books as well.
We didn’t realize that so much thought goes into purchasing high heels but after seeing their various price tags, we can understand why.
Now thankfully there is solemate to help with the after-market needs, but what about before you buy?
We have a guest female writer who has some wonderful suggestions.
By Jovia D’Souza – Submitted On March 24, 2016
A large number of women love high heels because they make them look and feel sexy. The shoes have a way of adding to a woman’s sway as she walks and they can actually be very empowering when they are worn sensibly. However, it cannot be ignored that high heels can make you suffer, especially when you end up making the wrong shoe choice. Very high shoes can end up stressing the feet and this will not end well and the same goes for shoes that are not the right fit. But by making a few considerations before you make a purchase, your chances of getting high heels that will make you suffer are greatly reduced.
Heel width – There are so many types of high heels and they come with different heel widths. To make sure you make a choice bound to be comfortable for your feet, let your body frame guide you in making the choice. It is advisable for lean women to go for thinner heels and for women with larger frames to choose shoes with thicker heels.
Heel length – When going for high heeled shoes, ensure that you choose a heel length that you can comfortably walk in. Remember the higher the heel, the greater the agony is going to be. High heels have a tendency of causing back, knee and foot pains. You also do not want to end up in heels that can make you topple over or heels that give you an awkward walking style. A good rule should be to start from shorter heels like the 3 inch and 4 inch ones and then work it up as you become used to the shoes.
Sole shoe attachment – It is one of the things that are commonly overlooked, but one that remains to be very important. The soles could either be glued on or sewn on. If you get a glued shoe, then ensure you examine the edges for any peeling signs. For sewn on soles, make sure that the stitching is strongly held. The last thing you want to encounter is a sole that starts coming off after a walk. Even the slightest disconnect between the sole and the shoe can make your walking very uncomfortable and dangerous too.
Heel bottom – It is another area that most women do not think about when they are out shopping for high heels yet it is very important. The material that is used on the bottom of the heel will determine how slippery the shoes are on certain surfaces. To ensure that you do not walk with heels slipping all over the floor and posing dangers to you, try and get shoes that have a rubber in place at the bottom. The strong rubber layer prevents slippage as you strike the ground or floor walking.
Toe design – High heels can be open toed or they can be closed and pointed. Never settle for a shoe that forces your toes together uncomfortably and instead test and select a pair that offers enough room for your toes.
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OPENING PHOTO CREDIT fciwomenswrestling.com article, solemates amazon.com photo credit
Article Source: http://EzineArticles.com/expert/Jovia_D’Souza/2007086
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